The Auto & Design 156 cover story is dedicated to the design competition promoted by Ferrari: “New concepts of a legend”. Lorenzo Ramaciotti, head of Pininfarina design for 15 years, analyses the stages of the competition and its final result with the eye of a man who was present at the birth of many of the Ferrari’s that have made the brand famous.
The Istituto Europeo di Design of Turin, Coventry University in England, the College for Creative Studies of Detroit and the Tokyo Communication Arts School were the four schools invited to participate in the project, supervised directly by the Ferrari and Pininfarina design chiefs. “After seeing their proposals, I was convinced that the next car Ferrari presents, the last one for whose development I was responsible, retains its attraction and originality absolutely intact and that the relationship of extraordinary continuity between Ferrari and Pininfarina will continue in future simply on the basis of the quality of the work, as has always been the case up to today”, comments Ramaciotti.
The second part of the story is dedicated to the school which, with two projects selected out of the total of four finalists, obtained the best result, the Istituto Europeo di Design of Turin. Cesar Mendoza and Fulvio Fantolino, respectively director of the school and director of the course in Transportation Design, recount the details of how their students tackled the various stages of the project. “Since I became director of the IED, it has always been clear to me that the common dream of transportation design students is to be able to design a Ferrari. The fact of having been able to respond to this dream within our structure has been a unique occasion, it is teaching ecstasy”, says Mendoza.
The article continues in Auto & Design no. 156