Reds is a space, a space that became a car. The new Chris Bangle’s idea is a 2.97 m long city car built around a multi-layered, design-led space-use analysis. It represents a different interpretation of volume in an automobile, made possible thanks to the mechanical layout of an EV, which has shaped its interior and from that the external architecture.
The car is conceived and crafted to get the most out of life in Chinese mega-cities, where a car is not in movement 90% of the time. This means giving import to the dynamic lifestyle opportunities that are possible in this kind of EV, especially when it’s stationary. «Reds breaks away from conventions. We are entering a fourth age of car design, but designers are hesitant because of the fear of doing things differently. This car is, for me, the demonstration that we can have something that is extremely emotional with immediate appeal, and at the same time highly functional and intellectually engaging» says Chris Bangle.
The car it is not a concept, a research program or a design exercise for an indefinite future: instead it is the first phase of a program with the aim to start manufacturing in the near term. If space was the final frontier, then the challenge today is in making it the primary selling point of a sub-three-meter car.