Jaguar has created a film to celebrate the 70 awards won globally by the F-PACE performance SUV. The practical British-built performance family car counts the World Car of the Year 2017 and World Car Design of the Year 2017 titles among its 70 awards. Jaguar has celebrated this success with a film that dramatically captures F-PACE’s acclaimed exterior design and state-of-the-art engineering.
“We set out to break the mould with our first performance SUV and everyone at Jaguar is thrilled with how well the F-PACE design has been received around the world. After winning 70 awards we wanted to create a film that reflects both its critically acclaimed design and the engineering that underpins everything we do at Jaguar. The result is as dramatic as the vehicle itself”, said Ian Callum Jaguar’s Director of Design.
The film, called Blacklight, shows thousands of paint droplets being released simultaneously onto the F-PACE, highlighting its distinctive, sleek profile as they splash onto its bodywork. With the SUV covered in water and paint, giant fans force the mixture to follow the curves. It beautifully highlights the flow of air over the car, creating a stunning piece of automotive art.