Italdesign has officially launched the year celebrating the fiftieth anniversary since its foundation and has unveiled a rendering of the Zerouno Roadster that will be launched at next Geneva Motorshow together with a second concept car. The brainchild of Giorgetto Giugiaro and Aldo Mantovani was formed in Turin in 1968 as a Design, Engineering and Prototyping service company for the automotive world. During this half-century Italdesign has always been one step ahead of market changes and has continued to invest in R&D, technologies, infrastructures and, above all, in people, maintaining its role as a major player in the mobility world.
“We are proud of what we have achieved in these fifty years,” stated CEO Jörg Astalosch. “Italdesign has always stood out for its ability to dare, to be ahead of its time and anticipate the industry’s needs, working daily to raise the bar of quality standards. If we look at the many prototypes we are proud to have at our Moncalieri headquarters which were inspirational for many successful projects for our customers, this attitude for innovation — never an end in itself — is evident even after many decades”.
Since 1968, Italdesign has been responsible for the styling, the engineering development and the prototyping of about two hundred car models by all the world’s great car makers, producing thousands of prototypes. After having created the first ‘Tre posti’ (three-seaters) in the world in 1968 with the Bizzarrini Manta, the Alfa Romeo Alfasud in 1971, the first production project assigned to the company, the Pop.Up developed with Airbus in 2017 for future mobility, Italdesign has always emphasized its commitment to be a top-tier partner for OEMs working in the highly competitive mobility sector. Having joined the Volkswagen Group in 2010, Italdesign works closely with many prestigious brands of the group and continues to operate on the open market working with manufacturers outside of the Volkswagen Group.
The competition on the Future Mobility in Cities theme, launched today and open to young people aged between 18 and 35, is also in line with the “next 50” philosophy. The participants, who may also create groups of five people at most, can submit to a jury of experts, representing different industries, universities and transportation specialist, solutions for future mobility in urban areas, also dedicated to developing countries. Registrations, to be performed on the company’s website www.italdesign.it, will open on 1 March and close on 1 April. The participants will have to send their projects by 31 August at the latest. The winners will be announced in December 2018. The winners of the competition will be awarded with prizes totally amounting to €40,000.