CITROËN C4 CACTUS AND BERTONE DESIGN: IF COMFORT DESIGNS STYLE

//CITROËN C4 CACTUS AND BERTONE DESIGN: IF COMFORT DESIGNS STYLE

Like a gem lost in the colours of the desert, the most unconventional of Double Chevron cars stands out in its Emerald Blue livery in the sand and ivory shades of a panorama inspired by the Bolivian salt desert, refined by the pink streaks of an imaginary sunset.

This is the idea with which the French manufacturer welcomes visitors to the 2018 edition of Milan Design Week, at the Base space in Via Bergognone 34 (from 17 to 22 April): the operation is called #Cactus4Comfort and sees an interesting name as partner, Bertone Design, not the historic bodyworks but a dynamic firm dedicated to product design, interior architecture and non-automotive means of transport.

C4 CACTUS BERTONE DESIGN

It was precisely this multidisciplinary approach that generated the creative idea, namely to transform comfort into a formal premise, configuring a range of armchairs, sofas and poufs along the lines of the recently renovated Cactus (with particular reference to the Airbumps) and dressing it up in emerald velvet. Almost a visual materialisation of the softness linked to the car suspension with progressive hydraulic dampers and to the Advanced Comfort seats with their differentiated padding, two features introduced with the restyling.

C4 CACTUS BERTONE DESIGN

“If the public’s response turns out to be positive, we might well decide to start producing this furniture”, says Aldo Cingolani, managing director of Bertone Design. For the moment, the seats are dotted around the arid, inhospitable room where they were intentionally placed. And in the toughest test, that of the journalist looking for somewhere to sit after a day working around the city, they prove to be perfectly comfortable.

By | 2018-04-18T12:45:29+00:00 18 April 2018|EXTRA|
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