Mahindra & Mahindra Ltd., has announced the launch of Automobili Pininfarina, the world’s newest sustainable luxury car brand. Automobili Pininfarina, promoted by Mahindra & Mahindra Ltd., will be based in Europe. The company will design, engineer and manufacture high technology, extreme performance, luxury electric vehicles for the most discerning global customers.
Automobili Pininfarina will combine Pininfarina’s legendary automotive design prowess with Mahindra’s growing electric vehicle (EV) expertise gained from its participation in the Formula E electric racing car championship. Automobili Pininfarina plans to launch its first model, a ‘Pininfarina’ badged electric hypercar, in 2020. Automobili Pininfarina will be led by Michael Perschke, as its Chief Executive Officer.