Byton unveiled its Premium Sedan Concept in a global debut in Shanghai, a marque showcasing the brand’s vision of design. Following our first model Byton M-Byte Concept, BYTON K-Byte Concept, represents a breakthrough in the design of smart connected vehicles. It wants to change the design language of traditional cars, delivering a perfect blend of elegance, style, luxury and sportiness, and introduced new aesthetics of design in the age of autonomous driving.
The car is a three-box sedan with bodywork that celebrates masculinity, stability as well as sportiness. The proportions of the body are as exquisite as a sculpture. The designers, without any superfluous decoration, have carefully polished each line. The C-pillar design took its inspiration from the buttresses seen in architecture, presenting a graceful curve whilst delivering excellent aerodynamic performance. The Byton K-Byte Concept has an impressive front face, in line with the design style of the rest of the Byton family.
The daytime driving lights are arranged like six diamonds in a row, forming the clear, sharp and highly recognizable Byton Front Blade. Furthermore, the windows and sunroof section in the cockpit of Byton K-Byte Concept has been significantly increased with an emphasis on safety to create a “generous greenhouse” that enables drivers and passengers to fully enjoy the sunshine.
Byton also unveiled its product-naming strategy for the first time during the event, that it would use the term “Byte” to label its series of products built on a shared platform. The naming strategy has been derived from the company’s brand Byton, which stands for “Bytes on Wheels”. As “Byte” is the fundamental unit of measurement for data in computer science, this naming strategy symbolizes the digital power of brand’s offerings and the brand’s inspirational vision for a connected mobility life.