MERCEDES-BENZ VISION EQ SILVER ARROW, PROGRESSIVE LUXURY

//MERCEDES-BENZ VISION EQ SILVER ARROW, PROGRESSIVE LUXURY

At Pebble Beach in California, Mercedes-Benz is unveiling the Vision EQ Silver Arrow show car during Monterey Car Week. The one-seater vehicle is also an homage to the successful record-breaking W 125 car from 1937. The paintwork in alubeam silver is reminiscent of the historic Silver Arrows which, for weight reasons, did not have a white paint layer. The interior of the Mercedes-Benz Vision EQ Silver Arrow is dominated by traditional, high-quality materials such as genuine leather, polished aluminium and solid walnut. The digital cockpit, meanwhile, points directly into the future: It includes a curved panoramic screen with back projection, as well as a touchscreen integrated into the steering wheel.

MERCEDES-BENZ VISION EQ SILVER ARROW
MERCEDES-BENZ VISION EQ SILVER ARROW
MERCEDES-BENZ VISION EQ SILVER ARROW

“Over 80 years ago, the historic Silver Arrows demonstrated that Mercedes-Benz was a pioneer when it came to speed thanks, among other things, to their streamlined shape,” said Gorden Wagener, Chief Design Officer at Daimler AG. “The Vision EQ Silver Arrow draws on that legacy. Intended for acceleration and driving pleasure, it embodies progressive luxury and provides an insight into the future of our design. As a result, the show car drives the design idiom of our new EQ product and technology brand to the top.” The EQ brand is shaped by the avant-garde, distinct aesthetic of Progressive Luxury, a topic we will discuss on in the next issue of Auto&Design n.232, also analyzing all the other stylistic philosophies of the brand. This arises from the combination of a previously unknown beauty, the conscious clash of digital and analogue elements as well as the seamless merging of intuitive and physical design.

MERCEDES-BENZ VISION EQ SILVER ARROW
MERCEDES-BENZ VISION EQ SILVER ARROW

With its clear, seamless design, the design idiom of the Vision EQ Silver Arrow is a brand-specific embodiment of the design philosophy of Sensual Purity. The show car’s body structure is made of carbon fibre. The multiple layers of paintwork in alubeam silver appear like liquid metal over the top. This concept represents the design polar opposites of “hot” and “cold”. Functional attachment parts made of carbon fibre such as the front splitter epitomise the cool and rational aspect of this philosophy. The same applies to the front trim designed as a display, as well as the continuous lighting strip at the front. Other highlights include the driver’s cockpit, which can be folded forwards, and the partially free-standing multi-spoke wheels. The non-rotating hub caps and the partial trim on the wheels are other stylish and innovative highlights.

MERCEDES-BENZ VISION EQ SILVER ARROW
MERCEDES-BENZ VISION EQ SILVER ARROW

The interior of the Vision EQ Silver Arrow represents the values of Progressive Luxury. The design idiom combines timeless aesthetic appeal with futuristic visions. When the driver’s cockpit is folded forwards, it provides a view of the surprisingly wide interior. A contrast brings it to life: On the one hand, it uses traditional, high-quality materials. These include saddle brown genuine leather on the seat and steering wheel, polished aluminium throughout the interior and solid walnut with darker coniferous wood pinstripes on the floor. This creates a bridge back to the historic racing cars of the Silver Arrow era. On the other hand, modern, high-tech solutions such as the large projection surface for the panoramic screen and innovative user experience solutions such as the virtual race option (see below) represent the EQ’s typically visionary character. This contrast is an intentional merging of past and future.

By | 2018-08-25T11:32:41+00:00 25 August 2018|NEWS|
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