“As a four-door coupé, the new Cla intrigues with its puristic, seductive design and sets new standards in the design DNA of “sensual purity”. It impresses with its perfect proportions reflecting the first design sketch: a long, stretched bonnet, a compact greenhouse, a wide track with exposed wheel arches and our typical GT rear end with a strong distinctive ‘Coke-bottle shoulder’,” says Gorden Wagener, Chief Design Officer of Daimler AG. “In short – the Cla has the potential to become a modern design icon”. The car has been unveiled at Ces 2019 in Las Vegas.
The combination of the long, stretched entry line above the windows and frameless doors give the car its unmistakeable sporty and elegant character. Forming the front end is the striking front section which is raked forwards like a shark nose with a long, stretched bonnet featuring powerdomes. Flat headlamps together with the low slung bonnet and the diamond radiator grille with central star create the vehicle’s sporty face. The two-piece, narrow tail lamps and the number plate housed in the bumper make the rear of the Cla look especially wide.
With the greenhouse moved back, the sporty GT rear achieves a balance between elegance and sportiness. Featuring pared-down lines, the precisely modelled side profile provides an interesting interplay of light and shade. Dispensing with the upper shaped edge of the side wall permits extremely muscular and athletic shoulder shaping, stretching from the front wheel arch through to the sculptured rear. Flush with the outer edge of the body, the wheels with their flared wheel arches and wide track epitomise dynamism and give the vehicle a sporty presence.
In the interior, all elements are arranged according to the overarching design themes of ‘high tech’ and ‘youthful avant-garde’ – be that the steering wheel, the door handle operating module, the centre console or the seats. As in the A‑Class, the unique interior architecture is shaped in particular by the avantgarde design of the dashboard: The designers completely dispensed with a cowl above the cockpit. As a result, the wing-shaped main body of the dashboard extends from one front door to the other with no visual discontinuity. The widescreen display is completely free-standing. The lower section is visually separated from the main body of the instrument cluster by a ‘trench’, and it appears to float in front of the instrument cluster. The ambient lighting enhances this effect. The air vents in a sporty turbine-look are another highlight.