Southern California-based Karma Automotive and Pininfarina have formed a partnership, Karma CEO Dr. Lance Zhou announced today during remarks made during Automotive News World Congress’ inaugural China Genius session. The collaborative effort will unite each partner’s commitment to beautiful luxury automotive design and is a major addition to Karma’s growing list of strategic business partners who will play an important role in Zhou’s ‘Value-Forward’ business plan to help accelerate future technology and product development.
“Karma is united in spirit with Pininfarina through our shared commitment to stunning design, and we are excited about the reaction we anticipate the end result of our partnership will generate”, said Zhou. “The agreement with Karma – said CEO of Pininfarina Silvio Pietro Angori – represents another important step in the growth strategy of Pininfarina in the North American market, following the opening of our new design center in Los Angeles. We are happy to support Karma through our expertise into design and creation of luxury, customized vehicles, and into premium brand lifestyle”. The first results of the new partnership are expected in Q2 2019.