On the 22nd of February, Cupra will celebrate its first anniversary as a stand-alone Seat’s brand. Cupra will present a new concept car at Geneva Autoshow 2019. The car is the very first vehicle developed specifically for the brand, the development team has created a vehicle in a form that mixes the benefits of a performance car and an SUV. The dynamic brings eye-catching design and high-end quality to a segment that is incredibly significant but whose customers still yearn for a vehicle that stands out from the crowds.
“This concept is a synthesis of what Cupra stands for, a special and unique car with a striking and sculptural design, which expresses its performance and shows the energy that we have to develop the next-generation of vehicles,” said the ceo Wayne Griffiths.