Hyundai Motor will display the company’s focus toward the future direction of car design at the forthcoming IAA Frankfurt Motor Show with the 45 concept. Inspired by looking back at the brand’s first model in the 1970s (probabily the Giorgetto Giugiaro Pony) the 45 fully-electric concept car will act as a symbolic milestone for Hyundai’s future EV design.
The new concept accentuates the forward-driven design direction while exploring the evolution of Hyundai’s ‘Sensuous Sportiness’ design language. ‘Sensuous’ stands for enhanced emotional values that customers can experience through design, and ‘Sportiness’ is determined to implement those values through innovative mobility solutions.
