Nissan unveiled the IMk, a concept car that combines chic design, cutting-edge technologies and powerful EV acceleration in a compact body to create the ultimate urban commuter. “As a small EV for a new era, the Nissan IMk is designed to be at home in sophisticated cityscapes as much as in traditional Japanese towns,” said Satoru Tai, executive design director at Nissan. “The IMk fuses a modern, clean look, driven by its Japanese heritage, with cutting-edge EV technology. Unconstrained by conventional concepts of the kei car segment, its design is interwoven with Japanese culture. It’s a luxury small EV that I hope a lot of customers are going to drive.”
The IMk’s looks and proportions reflect a minimal aesthetic, drawing on Nissan’s new design philosophy, called Timeless Japanese Futurism. Adopting the simplistic nature of traditional Japanese design, the exterior is characterized by flowing lines. Carefully applied Japanese motifs add refinement and intrigue. Dipped in an Akagane paint scheme – reflecting a reddish copper color – the concept pays homage to artisans who formed copper into functional works of art. A close look reveals additional elements of “Japanese DNA” throughout the IMk. “For example, the bumper, wheels, tires, windows, tail lamps, roof and high mount spoiler treatment borrow from the flowing patterns of mizuhiki, a thin twine made of Japanese rice paper.
The Nissan IMk concept’s cabin is a new type of “room” that exudes the nature of a cafe or lounge. The bench-style seat, with a dimpled texture, promotes a relaxing, welcome space that gives the impression of sitting on a floating cloud. The dashboard and sections of the doors are upholstered with light tonal materials, adding to the cozy atmosphere. Akagane-colored accents along the instrument panel, doors and steering wheel add brightness to the interior and a premium feel to the vehicle as a whole. Interlocking with the lower door section are wood slats that are a nod to the Japanese wood joinery technique of kigumi, which create a sense of inner calm. This feature is highlighted by special hidden lighting. Dark coffee-colored floor carpeting with woven strands of metallic fiber enhance the cozy, relaxing setting.
