FROM CONCEPT CAR TO PRODUCTION
The Volkswagen ID. Concept of 2016 marked a total revolution for the German manufacturer. The prototype, unveiled at the Paris Motor Show, anticipated the lines of the ID.3, Volkswagen’s first electric car built on the MEB – the new platform dedicated to the group’s zero-emission cars – introducing new contents essential for the brand: from attention to the environment (CO2 neutral balance by 2050) to mass electrification. “The ID.3 marks a clean break with the past and a total revolution of the brand,” says Klaus Bischoff, head of Volkswagen design, “The breakthrough is also expressed by the debut of a new modern, clear and simple VW logo. Everything is changing: with this car we will no longer just offer cars, but new mobility services”.
The ID.3 has retained most of the stylistic elements of the showcar, such as the soft, pleasant shapes that recall historic models of the past, in particular the Beetle or the emotionally engaging T1. The ID.3 is the progenitor of a family cars that will arrive in the coming years following different architectures: Suv, station wagon, shooting brake and even a reinterpretation of the legendary Dune Buggy. “We designed the ID.3 with a style that never recalled aggression. Its contents are essential but at the same time extremely innovative. A return to the roots for a brand like Volkswagen, born to make innovation accessible to all,” concludes Bischoff.