{"id":12393,"date":"2016-03-30T17:18:19","date_gmt":"2016-03-30T15:18:19","guid":{"rendered":"http:\/\/autodesignmagazine.com\/en\/2016\/03\/le-nuove-kia-sportage-optima-vincono-un-premio-design\/"},"modified":"2017-02-21T09:00:55","modified_gmt":"2017-02-21T08:00:55","slug":"le-nuove-kia-sportage-optima-vincono-un-premio-design","status":"publish","type":"post","link":"https:\/\/autodesignmagazine.com\/en\/2016\/03\/le-nuove-kia-sportage-optima-vincono-un-premio-design\/","title":{"rendered":"KIA SPORTAGE AND OPTIMA WIN THE RED DOT AWARD"},"content":{"rendered":"

Kia Motors has once again reinforced its reputation for the highest design standards, picking up two prizes at the 2016 \u2018Red Dot Awards\u2019 for Product Design, one of the most prestigious international product design competitions.<\/p>\n<\/div>

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The new Kia Sportage compact SUV and Optima sedan \u2013 the carmaker\u2019s two latest models \u2013 both received coveted \u2018Red Dots\u2019. The independent judging panel even honoured the Kia Optima with a \u2018Best of the Best\u2019 award, the competition\u2019s highest distinction, for which only the most ground-breaking designs in a category are eligible. The new generations of the Optima and the European Kia bestseller, the Sportage, were launched across Kia\u2019s global markets earlier this year. These new prizes have seen both models defending their Red Dot Awards \u2013 both the previous generations of the Kia Sportage and Kia Optima also received Red Dot awards in 2011, while the Optima retains its \u2018Best of the Best\u2019 prize. Since 2009, when the first-generation Kia Soul won the carmaker\u2019s first award in the competition, Kia\u2019s design teams have gone on to achieve a total of 15 Red Dot Awards. Now, in 2016, every model in the current Kia product range has a Red Dot.<\/p>\n

Peter Schreyer, President and Chief Designer of Kia Motors Corporation and Hyundai Motor Group, commented: \u00abOur international design team has every cause to be exceptionally proud of these most recent awards. The first Red Dot Awards for the Kia Sportage and the Kia Optima were already great successes. It is a very special achievement to further develop a first-rate, prize-winning model so that the new design also convinces the expert jury of this globally respected and prestigious design competition\u00bb.<\/p>\n<\/div>

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