{"id":15576,"date":"2016-09-30T14:34:39","date_gmt":"2016-09-30T12:34:39","guid":{"rendered":"http:\/\/autodesignmagazine.com\/en\/2016\/09\/land-rover-nuova-discovery-oltre-lavventura\/"},"modified":"2017-02-21T08:57:56","modified_gmt":"2017-02-21T07:57:56","slug":"land-rover-nuova-discovery-oltre-lavventura","status":"publish","type":"post","link":"https:\/\/autodesignmagazine.com\/en\/2016\/09\/land-rover-nuova-discovery-oltre-lavventura\/","title":{"rendered":"LAND ROVER NEW DISCOVERY, ABOVE AND BEYOND"},"content":{"rendered":"

The New Discovery embodies Land Rover\u2019s drive to go Above and Beyond, combining British desirability with an unstoppable spirit of adventure. It\u2019s an authentic, three-row, seven-seat SUV with unbeatable capability and versatility. Everyday ingenuity has been at the heart of the Discovery for the last 27 years. New Discovery signals the transformation from cogs to code with more than 1.2 million customers with us on every step of the journey.<\/p>\n

The fifth-generation model benefits from Land Rover\u2019s strong, safe and light full-size SUV architecture, delivering comfort and adaptability like no other. The New Discovery is for the digital age. Ingenious technology keeps your family safe, connected and confident on all surfaces, all terrains and in all weathers to ensure your destination is reached.<\/p>\n<\/div>

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New Discovery reveal on giant Lego Tower Bridge which was made from 5,805,846 individual bricks. Laid end to end, the bricks would stretch for almost 200 miles, or from Tower Bridge in London to Paris.<\/em><\/p>\n<\/div>

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New Discovery was previewed by the Discovery Vision Concept, which showcased the future direction of the entire Discovery family when it debuted at the New York Auto Show in 2014, and represents a radical departure for Land Rover\u2019s most versatile SUV. The revolutionary design gives Discovery a dynamic appearance with sophisticated surfaces and precisely engineered details designed to resonate with customers on an emotional level.<\/p>\n<\/div>

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Gerry McGovern, Land Rover\u2019s Chief Design Officer said: \u201cDesign creates an emotional connection between our customers and our vehicles. Our clear design strategy means our vehicles are instantly recognisable and communicate the values of Land Rover that our customers love. New Discovery\u2019s flawless volume and proportions, sophisticated surfaces and precise detailing beautifully combine with engineering integrity to create a premium SUV that will resonate with today\u2019s customers.\u201d<\/p>\n<\/div>

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The Discovery family has always had a spirit of adventure and the new model provides a dramatic reinterpretation of Discovery\u2019s 27 years of heritage and practical DNA with a sophisticated design that pays homage to previous models without being restrained by them. Trademark design features include the stepped roofline, which has identified each of the four previous generations of Discovery and provides an elegant solution to a practical need. The stepped profile optimises headroom for passengers travelling in the third row of seats. It also accommodates Discovery\u2019s customary stadium seating configuration, which sees each row of seats positioned higher than the one in front, ensuring every seat is the best seat in the house.<\/p>\n<\/div>

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Land Rover\u2019s design and engineering integrity ensures New Discovery is able to accommodate seven full-sized adults in an SUV body measuring less than five metres in length (4,970mm). Most similar-sized competitors provide 5+2 seating but New Discovery is designed for 95th<\/sup> percentile adults to sit comfortably in its rearmost seats, providing complete interior flexibility. Both third-row seats incorporate ISOFIX mounting points (five in total), so families have the freedom to put child seats in the most appropriate seat for any journey.<\/p>\n<\/div>

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The interior of New Discovery continues the design revolution started by the Discovery Sport, where customers can specify a range of premium materials including luxurious Windsor leather upholstery and natural oak veneers.<\/p>\n

The limited-run \u2018First Edition\u2019 model showcases the very best of New Discovery. Only 2,400 examples will be available globally with exclusive features including unique etched map detailing on the aluminium trim for the doors and facia, unique badges, bold colour choices and a comprehensive list of standard equipment.<\/p>\n<\/div>

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