{"id":1679,"date":"1998-02-18T10:49:09","date_gmt":"1998-02-18T09:49:09","guid":{"rendered":"http:\/\/autodesignmagazine.com\/en\/1998\/02\/pronto-reinvestire-in-creativita\/"},"modified":"2015-11-11T10:56:54","modified_gmt":"2015-11-11T09:56:54","slug":"pronto-reinvestire-in-creativita","status":"publish","type":"post","link":"https:\/\/autodesignmagazine.com\/en\/1998\/02\/pronto-reinvestire-in-creativita\/","title":{"rendered":"Pronto &#8211; Reinvesting in creativity"},"content":{"rendered":"<div class=\"fusion-text fusion-text-1\"><p><a href=\"http:\/\/autodesignmagazine.com\/wp-content\/uploads\/2015\/11\/1802199801_Pronto.jpg\"><img decoding=\"async\" class=\"lazyload size-full wp-image-1676 alignleft\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27160%27%20height%3D%27173%27%20viewBox%3D%270%200%20160%20173%27%3E%3Crect%20width%3D%27160%27%20height%3D%27173%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"http:\/\/autodesignmagazine.com\/wp-content\/uploads\/2015\/11\/1802199801_Pronto.jpg\" alt=\"1802199801_Pronto\" width=\"160\" height=\"173\" \/><\/a>\u00a0&#8220;From pop bottle to automobile&#8221; is by no means a new theme for the Chrysler designers, who have already worked on two interpretations of it.<\/p>\n<p>The first was the Pronto, a compact of &#8216;European&#8217; dimensions, presented at the 1997 Detroit show; the second, the spartan CCV that debuted eight months later at Frankfurt.<\/p>\n<p>Two practical examples that demonstrate the effectiveness of the build technology Chrysler is proposing, based, in fact, on the same plastic material used to make soft-drink bottles: polyethylene terephthalate (PET).<\/p>\n<p>&#8220;We decided that one of the three concepts for Detroit 1998 would be an evolution of the Pronto project and, given its low cost, the idea of affordability,&#8221; explains Neil Walling, director of exterior and advanced design for Chrysler and Plymouth cars.<\/p>\n<p>&#8220;With the CCV we took the idea to extremes. But, in America, an affordable car has to be cheap and desirable at one and the same time: hence the decision to do a car like the Pronto Spyder.&#8221;<\/p>\n<p><small><strong>The article continues in Auto &amp; Design no. 108<\/strong><\/small><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39,43],"tags":[],"class_list":["post-1679","post","type-post","status-publish","format-standard","hentry","category-archive","category-design-story-en"],"publishpress_future_action":{"enabled":false,"date":"2026-04-30 04:11:14","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/posts\/1679","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/comments?post=1679"}],"version-history":[{"count":0,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/posts\/1679\/revisions"}],"wp:attachment":[{"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/media?parent=1679"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/categories?post=1679"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/tags?post=1679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}