{"id":16934,"date":"2016-12-14T12:04:11","date_gmt":"2016-12-14T11:04:11","guid":{"rendered":"http:\/\/autodesignmagazine.com\/2016\/12\/seat-la-rivoluzione-degli-schermi\/"},"modified":"2017-02-21T08:57:00","modified_gmt":"2017-02-21T07:57:00","slug":"seat-la-rivoluzione-degli-schermi","status":"publish","type":"post","link":"https:\/\/autodesignmagazine.com\/en\/2016\/12\/seat-la-rivoluzione-degli-schermi\/","title":{"rendered":"SEAT, REVOLUTION OF THE SCREENS"},"content":{"rendered":"

The surge of screens has revolutionised how the interior of a car is developed. Everything now depends on them to the point that \u201cfirst we design the screen, then everything else\u201d according to Jaume Sala, the head of Interior Design at Seat, who also states that \u201cwe used to design the interior of the car and at the end look for a place to put the screen\u201d. Now, however \u201ceverything revolves around it\u201d<\/p>\n<\/div>

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More people at Seat design screens than car exteriors due to the increasing impact of connectivity in the car industry. By the end of the year there will be 30 people in the company working in UX Design, the area responsible for the screens. Some of them are in charge of the interface, others deal with the apps just like on any other connectivity device, and a third and final group takes care of simulation and animations, and how they are displayed.<\/p>\n<\/div>

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Designing the screen for a car is a very time-consuming job that takes a year and a half of work and 1,000 sketches. At Seat, all the screens have one thing in common \u2013 they are placed at eye level and are angled towards the driver. The most recent design, on the new Leon, measures eight inches, about 20 centimetres, similar to a tablet. For this new model 3,000 icons and pictograms were designed.<\/p>\n<\/div>

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In the last 15 years the evolution has been \u201cincredible\u201d. According to Sala, we have gone from \u201ca simple radio that was removable to a full-fledged computer installed in the car\u201d that is able to offer the same content as other devices, such as a tablet. And that, precisely, is what customers today are looking for.<\/p>\n<\/div>

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