{"id":17113,"date":"2017-01-02T09:00:36","date_gmt":"2017-01-02T08:00:36","guid":{"rendered":"http:\/\/autodesignmagazine.com\/?p=17113\/"},"modified":"2017-02-21T08:56:53","modified_gmt":"2017-02-21T07:56:53","slug":"coty-2017-finalists-citroen-c3-designing-wellbeing","status":"publish","type":"post","link":"https:\/\/autodesignmagazine.com\/en\/2017\/01\/coty-2017-finalists-citroen-c3-designing-wellbeing\/","title":{"rendered":"COTY 2017 FINALISTS CITRO\u00cbN C3, DESIGNING WELLBEING"},"content":{"rendered":"

With a smile, Citro\u00ebn design director Alexandre Malval describes the new car as \u201caudacious\u201d. And perhaps, after the fourteen years of success of a style that has established such a fond following largely because of its friendly, rounded tail, it took courage to change direction. But there\u2019s more to it than that, as in recent times, a large volume product has rarely veered away from conventions with such conviction. \u201cWe wanted to create a new, attractive silhouette, with a more compact, road-oriented look but without stooping to aggressiveness\u201d says exterior design director Cyril Pietton, condemning today\u2019s obligatory taut, muscular lines sculpted into excessively busy surfaces.<\/p>\n<\/div>

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The formal device used by the designers offers an original and interesting interpretation of horizontality. Here, unlike its use on German cars, the absence of ascending lines is not intended to create a sense of rationalism, uniformity and precision but to generate originality, harmony and serenity, giving the car a certain stance without aggressive overtones (while still attenuating some of the excessively feminine traits of the previous C3). The ensemble of full forms, the visual consistency of the face and the profusion of \u201csquare modules with rounded corners\u201d, as Pietton calls them, all confer to describing an instantly perceptible relaxed-but-dynamic equilibrium, which is the key of the entire design.<\/p>\n<\/div>

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A number of aspects on two different levels make sure that the design is anything but boring. The first of these levels is more obvious, with a proliferation of visual cues lending character to the body: from the matte A-pillars, coloured frames, cladding on the wheel arches and contrasting roof to the redesigned Airbumps which, unlike on the C4 Cactus, are no longer an identifying feature but an additional option (\u201cbut I\u2019m not sure if I\u2019d choose them or not\u201d, quips Pietton). Under the surface, however, is a second, more profound and sophisticated sensation, which accentuates the style without muddying its legibility: a host of pop references.<\/p>\n<\/div>

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\u201cThe choice of a horizontal layout \u2013 picks up Malval \u2013 brings the car much closer to the canons of product design than automotive design. The finished look is imbued with references to the world of plastics, of vivid colours and solid forms unmistakeably citing masters of industrial design such as the Castiglioni brothers and Sottsass. Citro\u00ebn is a pioneer of this school, which was ushered in with the launch of the C3 Picasso by Carlo Bonzanigo in 2009, to which the new arrival owes a great deal.\u201d<\/p>\n<\/div>

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