{"id":19317,"date":"2017-03-02T12:37:12","date_gmt":"2017-03-02T11:37:12","guid":{"rendered":"http:\/\/autodesignmagazine.com\/?p=19317\/"},"modified":"2017-03-02T12:36:52","modified_gmt":"2017-03-02T11:36:52","slug":"range-rover-velar-fourth-member-of-the-range-rover-family","status":"publish","type":"post","link":"https:\/\/autodesignmagazine.com\/en\/2017\/03\/range-rover-velar-fourth-member-of-the-range-rover-family\/","title":{"rendered":"RANGE ROVER VELAR, FOURTH MEMBER OF THE RANGE ROVER FAMILY"},"content":{"rendered":"

The luxury SUV was created in 1970 when Land Rover launched the original Range Rover. Almost half a century later that spirit of innovation continues with the introduction of the fourth member of the Range Rover family, to be unveiled on 1 March 2017. Elegant simplicity, a visually reductive approach and pioneering consumer technology are the hallmarks of the new Range Rover Velar. Land Rover Chief Design Officer, Gerry McGovern, said: \u00abWe call the Velar the \u201cavant garde\u201d Range Rover. It brings a new dimension of glamour, modernity and elegance to the brand. The Range Rover Velar changes everything\u00bb.<\/p>\n<\/div>

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Velar uses unique sustainable materials and advanced engineering to continue Land Rover\u2019s drive to go \u201cAbove and Beyond\u201d. The origin of the Velar name dates back to the first Range Rover prototypes of the Sixties: the pioneers of the luxury SUV landscape. When development engineers needed to hide the true identity of the 26 pre-production Range Rovers, they chose the name Velar.<\/p>\n<\/div>

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