{"id":20632,"date":"2017-03-27T15:40:45","date_gmt":"2017-03-27T13:40:45","guid":{"rendered":"http:\/\/autodesignmagazine.com\/?p=20632\/"},"modified":"2017-03-28T13:17:49","modified_gmt":"2017-03-28T11:17:49","slug":"skoda-design-clear-and-emotive-design-language","status":"publish","type":"post","link":"https:\/\/autodesignmagazine.com\/en\/2017\/03\/skoda-design-clear-and-emotive-design-language\/","title":{"rendered":"SKODA DESIGN, CLEAR AND EMOTIVE DESIGN LANGUAGE"},"content":{"rendered":"

Skoda Design emphasises its commitment to a distinct design identity with continuous development of its design language. Harmonious proportions, clean-cut lines, bold contours and crystalline features are combined to create a design that places a focus on precision and clarity. With harmonious proportions, clear contours, precise lines and clean-cut edges in both the exterior and interior, the Skoda design Dna demonstrates a strikingly clear and particularly distinct style. This Dna is an expression of the timeless elegance and modern functionality that is typical for Skoda cars.<\/p>\n<\/div>

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Equally characteristic are the powerful contours, which set the stage for a sensational interplay between light and shade that conveys dynamism and emotiveness. Crystalline structures can also be seen in headlights, tail lights and other features. Their crystalline, three-dimensional design gives them a high-quality character defined by modern technology and particular finesse. \u00abWithin just a few years, Skoda\u2019s new design language has already yielded a number of sensational design studies which point towards the future of our brand\u00bb, said Karl Neuhold, Head of Exterior Design at Skoda. \u00abOur objectives are clearly defined and we are now ready to present the next step\u00bb.<\/p>\n<\/div>

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With this awareness of tradition and heritage, the brand has developed a design language that distinguishes the brand and has already been applied to numerous concept studies. Charting its progress from the Skoda Vision D design study in 2011 through to the Vision C (2014) and Vision S<\/a> (2016) concepts reveals a continuous development that is also reflected in the appearance of the brand\u2019s most recent models and which will also decisively shape design in future. In the near future, another concept study will enable Skoda to underline the constant evolution of the design.<\/p>\n<\/div>

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