{"id":20882,"date":"2017-04-03T18:30:11","date_gmt":"2017-04-03T16:30:11","guid":{"rendered":"http:\/\/autodesignmagazine.com\/?p=20882\/"},"modified":"2017-04-04T11:04:00","modified_gmt":"2017-04-04T09:04:00","slug":"less-is-pure-land-rover-at-milan-design-week","status":"publish","type":"post","link":"https:\/\/autodesignmagazine.com\/en\/2017\/04\/less-is-pure-land-rover-at-milan-design-week\/","title":{"rendered":"LESS IS PURE, LAND ROVER AT MILAN DESIGN WEEK"},"content":{"rendered":"

Land Rover is back to Milan Design Week for the 4th consecutive year to present less is pure: a project that takes the visitor to a no time flash, to live sound, visual and tactile experiences , in name of reductionism.<\/p>\n<\/div>

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Reductionism is the idea behind the new Range Rover Velar, the fourth model in the Range Rover family, which will be presented through a series of images and sounds inspired by the theme of minimalism. Visitors will be transported to a world where the disorder gives way to contemplation and dispersion becomes attention, while the noise and color bustle of the town turn into total and white silence.<\/p>\n<\/div>

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\"Land<\/span><\/div>
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A photographic exhibition, signed by Gary Bryan, will introduce the car, the true protagonist of the installation, through nine visual suggestions, exposed in a minimalist space with museum connotations. The multi-sensory journey will find its main creative expression in a stylized forest, harmoniously composed of Kvadrat fabrics, European point of reference in the world of textile design.<\/p>\n<\/div>

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