{"id":20945,"date":"2017-04-05T08:30:19","date_gmt":"2017-04-05T06:30:19","guid":{"rendered":"http:\/\/autodesignmagazine.com\/?p=20945\/"},"modified":"2017-04-10T11:03:50","modified_gmt":"2017-04-10T09:03:50","slug":"seat-ibiza-wins-the-red-dot-award-product-design-17","status":"publish","type":"post","link":"https:\/\/autodesignmagazine.com\/en\/2017\/04\/seat-ibiza-wins-the-red-dot-award-product-design-17\/","title":{"rendered":"SEAT IBIZA WINS THE RED DOT AWARD PRODUCT DESIGN 2017"},"content":{"rendered":"

The new Ibiza most certainly has the best design Seat has ever produced in the A0 segment. The undeniable proof of all of this is the Red Dot Award Product Design 2017 with which the new Seat Ibiza has just awarded. The 5th generation has been designed in Barcelona and since its launched in 1984, for the first time, the Ibiza has become an icon of Seat.<\/p>\n<\/div>

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The new Ibiza shines especially thanks to its dynamic behaviour and driving quality, its sense of stability and its reliability on the road, its improvement in interior quality, its safe and easy to use applied technology, its improved comfort. All of this stands out even at a glance thanks to its design. \u00abThe Ibiza is the culmination and maturity of our new Seat\u00a0design language. A new language that we started in 2012\u00bb, said Seat Design director Alejandro Mesonero-Romanos. The new Ibiza is easily recognisable as a genuine Seat design due to its Full LED triangular headlights and its daylights\u2019 iconic look, as well as the proud presence of the logo on the grill, visually enhanced by the two character lines on the bonnet and a small gap in the chrome frame. An x-shape design adds great dynamism and formidable visual stability.<\/p>\n<\/div>

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\u00abWe gave beautiful proportions and put our emphasis in volumes and surfaces to create a huge three dimensional effect in order to inspire the most critical and demanding eyes\u00bb, added Alejandro Mesonero-Romanos. The bodywork is beautifully sculpted thanks to the skilful combination of sharp lines and smooth surfaces. The double lateral blisters, a typical Seat design, give the car an extra three-dimensional edge, while at the back, the rear lights wrap around the car, interacting with the rear blisters, demonstrating a unique design and giving great aerodynamic performance. The strong and clear lines of the boot and bumper increase the perceived width and create a wide, monolithic look with the rear reflectors bringing the car closer to the ground.<\/p>\n<\/div>

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