{"id":22691,"date":"2017-05-31T19:21:12","date_gmt":"2017-05-31T17:21:12","guid":{"rendered":"http:\/\/autodesignmagazine.com\/?p=22691\/"},"modified":"2017-06-21T18:18:20","modified_gmt":"2017-06-21T16:18:20","slug":"pininfarina-firma-design-dei-macchinari-desmotec","status":"publish","type":"post","link":"https:\/\/autodesignmagazine.com\/en\/2017\/05\/pininfarina-firma-design-dei-macchinari-desmotec\/","title":{"rendered":"PININFARINA DESIGNS THE NEW DESMOTEC MACHINE"},"content":{"rendered":"

Desmotec presents its new and innovative range of machines for professional athlete training, functional rehabilitation and fitness designed by Pininfarina. Innovation and design find full expression in the partnership established between Desmotec, a leader in the technologies for isoinertial training, athletic preparation, fitness and rehabilitation, and Pininfarina. Starting from the tradition and excellence of Italian design as embodied in the creations by Pininfarina, through an ongoing search for new materials, and the careful conception and engineering of innovative patents, the Desmotec-Pininfarina project team has been able to create a new range of isoinertial machines combining a very attractive appearance with ease of use and maximum versatility, of interest to a multiplicity of sports disciplines, and suitable for use by everyone.<\/p>\n<\/div>

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\"Pininfarina<\/a><\/span><\/div>
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\u201cPininfarina’s attention to sports has facilitated the collaboration with Desmotec, and the products arising from it embody the best know-how of both brands. In these new machines you can discern the key traits of Pininfarina’s style: the search for an aesthetic synthesis, which, in cars and in objects for day-to-day use alike, always strives to combine beauty and functionality, form and technology\u201d, says Pininfarina CEO, Paolo Pininfarina.<\/p>\n<\/div>

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\"Pininfarina<\/a><\/span><\/div>
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The idea inspiring the restyled versions of these machinesis movement: indubitably a key ingredient in the genetic makeup of Desmotec, but also a distinctive element of Pininfarina design and its long-term connotations of speed, sportiness and top performance. The attention of an onlooker is immediately captured by the disk in centre of the machine, around which all the other components gravitate. A vivid red, it represents the heart of the machine: the wheel whose rotary motion is transferred to all the other parts.<\/p>\n<\/div>

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