{"id":23517,"date":"2017-07-07T11:09:28","date_gmt":"2017-07-07T09:09:28","guid":{"rendered":"http:\/\/autodesignmagazine.com\/?p=23517\/"},"modified":"2017-07-12T09:11:14","modified_gmt":"2017-07-12T07:11:14","slug":"mazda-mx-5-rf-vince-il-red-dot","status":"publish","type":"post","link":"https:\/\/autodesignmagazine.com\/en\/2017\/07\/mazda-mx-5-rf-vince-il-red-dot\/","title":{"rendered":"MAZDA MX-5 RF WINS THE RED DOT BEST OF THE BEST"},"content":{"rendered":"

Mazda has receved the \u201cRed Dot: Best of the Best\u201d prize for the Mazda MX-5 RF and its KODO \u2013 Soul of Motion design. Launched in Europe earlier this year, the RF (retractable fastback) edition of Mazda\u2019s legendary roadster repeats the success of the soft-top version, which captured the same honour in 2015.<\/p>\n<\/div>

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\u201cThe current MX-5 generation was an exercise in innovation on both a design and a technological level to uphold more than a quarter century of rich Jinba Ittai driver-and-car-as one tradition. The RF takes this a step further, deepening the ownership experience with the fastback styling and flexibility of a highly unique retractable roof. The result is an undeniably elegant rendition of Jinba Ittai in an MX-5 for all seasons and situations\u201d, said Mazda Europe\u2019s design director Kevin Rice.<\/p>\n<\/div>

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\"Mazda<\/span><\/div>
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The RF features a three-piece power retractable hardtop whose 13-second opening or closing sequence is a spectacle in itself. It thus combines all-weather coup\u00e9 practicality with the hair-in-the-wind spirit that inspired the original spider version. The jury of 39 designers, professors and journalists bestowed \u201cBest of the Best\u201d honours \u2013 reserved for the most exceptional designs \u2013 on only 102 of the 5,500-plus entries to the 2017 Red Dot product design contest.<\/p>\n<\/div>

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