{"id":23702,"date":"2017-07-13T00:01:12","date_gmt":"2017-07-12T22:01:12","guid":{"rendered":"http:\/\/autodesignmagazine.com\/?p=23702\/"},"modified":"2017-07-12T23:44:25","modified_gmt":"2017-07-12T21:44:25","slug":"ferrari-in-mostra-al-design","status":"publish","type":"post","link":"https:\/\/autodesignmagazine.com\/en\/2017\/07\/ferrari-in-mostra-al-design\/","title":{"rendered":"FERRARI EXHIBITION AT LONDON DESIGN MUSEUM"},"content":{"rendered":"

The Design Museum in London announces Ferrari: Under the Skin, a major exhibition revealing the fascinating history of the brand. The show, created in collaboration with Ferrari, celebrates 70 years of precision design, from the launch of the first car in 1947 to the latest car production. The exhibition will open on 15 November 2017 and run to 15 April 2018.<\/p>\n<\/div>

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The exhibition will provide unique insights into the world of Ferrari, drawing on rarely seen material. This ambitious display will bring together early design models, drawings, letters and memorabilia as well as some of the most famous Ferraris to be seen on roads and racing circuits around the world. Together, these artefacts and original documents provide an unprecedented study of automotive design.<\/p>\n<\/div>

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Key exhibits include rare personal memorabilia and archival material relating to Enzo Ferrari\u2019s life, early cars, wind tunnel models and hand-sculpted models in both clay and wood. Dedicated displays will explore the design development, engineering and manufacturing of Ferrari.<\/p>\n<\/div>

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\u201cFerrari\u2019s story has been one of the great adventures of the industrial age. It also represents an absorbing case study in design and development\u201d commented Andrew Nahum, curator of the exhibition. Ferrari: Under the Skin is a behind-the-scenes look at the design, the people and the engineering that created one of the most iconic car brands of all time.<\/p>\n<\/div>

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