{"id":23858,"date":"2017-07-21T10:12:21","date_gmt":"2017-07-21T08:12:21","guid":{"rendered":"http:\/\/autodesignmagazine.com\/?p=23858\/"},"modified":"2017-07-21T10:12:21","modified_gmt":"2017-07-21T08:12:21","slug":"nuova-volvo-xc40-expressione-dellindividualita","status":"publish","type":"post","link":"https:\/\/autodesignmagazine.com\/en\/2017\/07\/nuova-volvo-xc40-expressione-dellindividualita\/","title":{"rendered":"NEW VOLVO XC40, EXPRESSION OF INDIVIDUALITY"},"content":{"rendered":"

With dozens of possible exterior and interior colour combinations, the choice of the individual is at the centre with the new Volvo XC40, Volvo Cars\u2019 first ever entry in the small premium SUV segment.<\/p>\n<\/div>

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\"Volvo<\/span><\/div>
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The XC40 takes Volvo Cars into new areas and allows its designers the freedom to create a car that brings a vibrancy, individuality and playfulness the small premium SUV segment currently lacks. \u201cWe wanted the XC40 to be a fresh, creative and distinctive member of the Volvo line-up. XC40 drivers are interested in fashion, design and popular culture, and often live in large, vibrant cities. They want a car that reflects their personality. The XC40 is that car,\u201d said Thomas Ingenlath, Chief Design Officer at Volvo Cars.<\/p>\n<\/div>

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\"Volvo<\/span><\/div>
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\u201cOur customer research clearly showed that for the XC40 and for this segment, we needed a wider selection of colours and materials than we usually offer. As Volvo Cars has never designed a car like the XC40 before, we could start from scratch and give it energy and playfulness,\u201d added Robin Page, Senior Vice President Design at Volvo Cars. Street fashion, city architecture, high-end designer goods and popular culture were all sources of inspiration as Volvo\u2019s design team defined materials, patterns and colour options for the new XC40.<\/p>\n<\/div>

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