{"id":26991,"date":"2018-01-24T11:32:59","date_gmt":"2018-01-24T10:32:59","guid":{"rendered":"http:\/\/autodesignmagazine.com\/?p=26991"},"modified":"2018-01-24T11:49:35","modified_gmt":"2018-01-24T10:49:35","slug":"26989","status":"publish","type":"post","link":"https:\/\/autodesignmagazine.com\/en\/2018\/01\/26989\/","title":{"rendered":"PININFARINA AND MAHINDRA RACING, TOGETHER FOR FORMULA E"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-1\"><p>Mahindra Racing, the only Indian team to compete in the ABB FIA Formula E Championship, today announced the formation of a strategic partnership with Pininfarina and Tech Mahindra. This agreement gives Mahindra Racing access to Pininfarina\u201fs globally renowned design expertise and Tech Mahindra\u201fs digital technology prowess.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><a href=\"http:\/\/autodesignmagazine.com\/wp-content\/uploads\/2018\/01\/2018240102_pininfarina_mahindra.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[32885dba51b9ee36cf0]\" data-title=\"2018240102 Pininfarina Mahindra\" title=\"2018240102 Pininfarina Mahindra\"><img decoding=\"async\" width=\"1170\" height=\"781\" alt=\"Pininfarina M5Electro\" src=\"https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2018\/01\/2018240102_pininfarina_mahindra.jpg\" data-orig-src=\"http:\/\/autodesignmagazine.com\/wp-content\/uploads\/2018\/01\/2018240102_pininfarina_mahindra.jpg\" class=\"lazyload img-responsive wp-image-26984\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271170%27%20height%3D%27781%27%20viewBox%3D%270%200%201170%20781%27%3E%3Crect%20width%3D%271170%27%20height%3D%27781%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2018\/01\/2018240102_pininfarina_mahindra-200x134.jpg 200w, https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2018\/01\/2018240102_pininfarina_mahindra-400x267.jpg 400w, https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2018\/01\/2018240102_pininfarina_mahindra-600x401.jpg 600w, https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2018\/01\/2018240102_pininfarina_mahindra-800x534.jpg 800w, https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2018\/01\/2018240102_pininfarina_mahindra.jpg 1170w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, 1170px\" \/><\/a><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-2\"><p>Pininfarina, will also become a sponsor of the Mahindra Racing Formula E team. This enables the team to leverage Pininfarina\u201fs legendary design and technology expertise to enhance the performance of its M5Electro race car, currently under development for Season 5 of the Formula E Championship which begins in December 2018.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><a href=\"http:\/\/autodesignmagazine.com\/wp-content\/uploads\/2018\/01\/2018240103_pininfarina_mahindra.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[fd2a22f2adc6a386cd2]\" data-title=\"2018240103 Pininfarina Mahindra\" title=\"2018240103 Pininfarina Mahindra\"><img decoding=\"async\" width=\"1170\" height=\"781\" alt=\"Pininfarina M5Electro\" src=\"https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2018\/01\/2018240103_pininfarina_mahindra.jpg\" data-orig-src=\"http:\/\/autodesignmagazine.com\/wp-content\/uploads\/2018\/01\/2018240103_pininfarina_mahindra.jpg\" class=\"lazyload img-responsive wp-image-26988\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271170%27%20height%3D%27781%27%20viewBox%3D%270%200%201170%20781%27%3E%3Crect%20width%3D%271170%27%20height%3D%27781%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2018\/01\/2018240103_pininfarina_mahindra-200x134.jpg 200w, https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2018\/01\/2018240103_pininfarina_mahindra-400x267.jpg 400w, https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2018\/01\/2018240103_pininfarina_mahindra-600x401.jpg 600w, https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2018\/01\/2018240103_pininfarina_mahindra-800x534.jpg 800w, https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2018\/01\/2018240103_pininfarina_mahindra.jpg 1170w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, 1170px\" \/><\/a><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-3\"><p>\u201cWe are very proud to be part of the Mahindra Racing Formula E Team and to contribute with our know how and expertise to enhancing the performance of Mahindra Racing\u201fs cars. This partnership enhances Pininfarina&#8217;s passion for racing and exceptional, environmentally responsible automotive performance. We also have developed a profound know how in aerodynamics: our cars have been said to be designed by the wind. We own one of the most advanced Wind Tunnel\u201fs in the world, a centre of excellence for research and development in the aerodynamics and aeroacoustics field since 1972&#8243;, said\u00a0Silvio Pietro Angori, CEO at Pininfarina.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><a href=\"http:\/\/autodesignmagazine.com\/wp-content\/uploads\/2018\/01\/2018240104_pininfarina_mahindra.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[85f950e424941cd4335]\" data-title=\"2018240104 Pininfarina Mahindra\" title=\"2018240104 Pininfarina Mahindra\"><img decoding=\"async\" width=\"1170\" height=\"781\" alt=\"Pininfarina M5Electro\" src=\"https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2018\/01\/2018240104_pininfarina_mahindra.jpg\" data-orig-src=\"http:\/\/autodesignmagazine.com\/wp-content\/uploads\/2018\/01\/2018240104_pininfarina_mahindra.jpg\" class=\"lazyload img-responsive wp-image-26982\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271170%27%20height%3D%27781%27%20viewBox%3D%270%200%201170%20781%27%3E%3Crect%20width%3D%271170%27%20height%3D%27781%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2018\/01\/2018240104_pininfarina_mahindra-200x134.jpg 200w, https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2018\/01\/2018240104_pininfarina_mahindra-400x267.jpg 400w, https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2018\/01\/2018240104_pininfarina_mahindra-600x401.jpg 600w, https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2018\/01\/2018240104_pininfarina_mahindra-800x534.jpg 800w, https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2018\/01\/2018240104_pininfarina_mahindra.jpg 1170w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, 1170px\" \/><\/a><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-4\"><p>&#8220;The Mahindra Racing Formula E team has had a very successful start to Season 4 leading both the Teams and Drivers Championships after the first three races. We are now delighted to welcome Pininfarina and Tech Mahindra as partners, as we gear up to meet the challenges of this new season and beyond. Combining their design, technology and digital skills will significantly augment Mahindra Racing\u201fs existing capabilities and raise the bar as far as our performance is concerned&#8221;, said\u00a0RuzbehIrani, President &amp; Chief Brand Officer at Mahindra Group.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":15,"featured_media":26986,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[],"class_list":["post-26991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"publishpress_future_action":{"enabled":false,"date":"2026-04-29 18:47:05","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/posts\/26991","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/comments?post=26991"}],"version-history":[{"count":0,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/posts\/26991\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/media\/26986"}],"wp:attachment":[{"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/media?parent=26991"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/categories?post=26991"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/tags?post=26991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}