As Luca De Meo, Chairman of Seat, recounts the beginnings of the adventure that is starting to fire up the engines within the Volkswagen group, the smell of asphalt and burnt rubber seems to permeate the air. Perhaps in the same mix that lit up the senses of those who, in distant times, attended the old circuit of Sitgez-Terramar where the press conference is being held, inside a structure set like a gem between the two parabolic curves of 1923.<\/p>\n<\/div>
![\"Cupra\"](\"http:\/\/autodesignmagazine.com\/wp-content\/uploads\/2018\/02\/2018022302_seat_cupra.jpg\")
<\/a><\/span><\/div>Here someone is hunting for authenticity, or at least that is the intention. Love of driving and of the road. Dynamic satisfaction at a time when so much (too much?) is being written about the wonders of autonomous drive. Here the discussion regards the content of a successful promise, a proposal that smells of true passion: in the wake of Seat’s growth, a separate brand with a resolute nature is born, which steals the name from the previous sportier versions of the range.<\/p>\n<\/div>
<\/a><\/span><\/div>For the moment, the operation is fluctuating around existing cars: starting from the Ateca, on sale at the end of 2018, decorated with new aggressive bumpers and above all the new logo with its almost tribal features, yet at the same time as precise as a piece of German engineering. However, the future is expected to be much more interesting: “We are developing our own line of specific products and big surprises are in the pipeline,” Alejandro Meso\u00f1ero, head of Seat design, let slip.<\/p>\n<\/div>