{"id":29187,"date":"2018-06-08T11:26:22","date_gmt":"2018-06-08T09:26:22","guid":{"rendered":"http:\/\/autodesignmagazine.com\/?p=29187"},"modified":"2018-06-08T11:26:22","modified_gmt":"2018-06-08T09:26:22","slug":"volkswagen-i-d-r-pikes","status":"publish","type":"post","link":"https:\/\/autodesignmagazine.com\/en\/2018\/06\/volkswagen-i-d-r-pikes\/","title":{"rendered":"VOLKSWAGEN I.D. R PIKES PEAK, EMOTIONAL AND FUNCTIONAL"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-1\"><p>Development of the I.D. R Pikes Peak started around seven months ago \u2013 a multifaceted challenge, including for the Volkswagen Design team. \u201cWe already have a wealth of experience with high-performance cars and with racing cars, but a powerful prototype like the I.D. R Pikes Peak was a world first for us,\u201d said Klaus Bischoff, Head of Volkswagen Design. \u201cOur task was to transfer the unmistakable style of the I.D. family to such an extreme and emotional racing car.\u201d<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><a href=\"http:\/\/autodesignmagazine.com\/wp-content\/uploads\/2018\/06\/2018060802_vw_I.D.Rpikespeak.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[02c987b26e919b9ee08]\" data-title=\"2018060802_vw_I.D.Rpikespeak\" title=\"2018060802_vw_I.D.Rpikespeak\"><img decoding=\"async\" width=\"1170\" height=\"780\" alt=\"VOLKSWAGEN I.D. R PIKES PEAK\" src=\"https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2018\/06\/2018060802_vw_I.D.Rpikespeak.jpg\" data-orig-src=\"http:\/\/autodesignmagazine.com\/wp-content\/uploads\/2018\/06\/2018060802_vw_I.D.Rpikespeak.jpg\" class=\"lazyload img-responsive wp-image-29177\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271170%27%20height%3D%27780%27%20viewBox%3D%270%200%201170%20780%27%3E%3Crect%20width%3D%271170%27%20height%3D%27780%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2018\/06\/2018060802_vw_I.D.Rpikespeak-200x133.jpg 200w, https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2018\/06\/2018060802_vw_I.D.Rpikespeak-400x267.jpg 400w, https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2018\/06\/2018060802_vw_I.D.Rpikespeak-600x400.jpg 600w, https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2018\/06\/2018060802_vw_I.D.Rpikespeak-800x533.jpg 800w, https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2018\/06\/2018060802_vw_I.D.Rpikespeak.jpg 1170w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, 1170px\" \/><\/a><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-2\"><p>The design of the I.D. R Pikes Peak is meant to emphasise membership of the future I.D. family, the series of all-electric powered production cars that Volkswagen will bring to the market as of 2020, at more than first sight only. The chassis design of Volkswagen\u2019s first electric racing car must also provide optimum prerequisites from a technical perspective. \u201cMy whole team was motivated to the core by this unusual challenge. We are proud to be part of the team that realised this remarkable project\u201d, said Bischoff. The design development for the racing car participating in the \u201cUnlimited\u201d category started back in October 2017 with the proverbial blank sheet of paper.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><a href=\"http:\/\/autodesignmagazine.com\/wp-content\/uploads\/2018\/06\/2018060803_vw_I.D.Rpikespeak.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[2d42fb6e928b3764bbc]\" data-title=\"2018060803_vw_I.D.Rpikespeak\" title=\"2018060803_vw_I.D.Rpikespeak\"><img decoding=\"async\" width=\"1170\" height=\"617\" alt=\"VOLKSWAGEN I.D. R PIKES PEAK\" src=\"https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2018\/06\/2018060803_vw_I.D.Rpikespeak.jpg\" data-orig-src=\"http:\/\/autodesignmagazine.com\/wp-content\/uploads\/2018\/06\/2018060803_vw_I.D.Rpikespeak.jpg\" class=\"lazyload img-responsive wp-image-29179\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271170%27%20height%3D%27617%27%20viewBox%3D%270%200%201170%20617%27%3E%3Crect%20width%3D%271170%27%20height%3D%27617%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2018\/06\/2018060803_vw_I.D.Rpikespeak-200x105.jpg 200w, https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2018\/06\/2018060803_vw_I.D.Rpikespeak-400x211.jpg 400w, https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2018\/06\/2018060803_vw_I.D.Rpikespeak-600x316.jpg 600w, https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2018\/06\/2018060803_vw_I.D.Rpikespeak-800x422.jpg 800w, https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2018\/06\/2018060803_vw_I.D.Rpikespeak.jpg 1170w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, 1170px\" \/><\/a><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-3\"><p>In the initial briefing, Bischoff and his colleagues didn\u2019t get much more info from the engineers other than the desired length, width and height of the chassis of the I.D. R Pikes Peak. \u201cAnd, of course, we knew that it was a hill climb\u201d, said the car designer.An important factor since the physical conditions in the most famous hill climb in the world are unique for the car design. Aerodynamics and the cooling system for the engine, batteries and brakes of the racing car need to cope with the unusual stresses, even for top-level racing, in the thin mountain air \u2013 starting at an altitude of 2,862 metres, with the finish line at an altitude of 4,302 metres. \u201cThe close alignment with the engineers was very important during the design process\u201d, said Bischoff describing the teamwork, in particular, between the aerodynamics specialists at Volkswagen Motorsport and Volkswagen Design.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><a href=\"http:\/\/autodesignmagazine.com\/wp-content\/uploads\/2018\/06\/2018060804_vw_I.D.Rpikespeak.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[bf2ae1b604ab62b40d3]\" data-title=\"2018060804_vw_I.D.Rpikespeak\" title=\"2018060804_vw_I.D.Rpikespeak\"><img decoding=\"async\" width=\"1170\" height=\"617\" alt=\"VOLKSWAGEN I.D. R PIKES PEAK\" src=\"https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2018\/06\/2018060804_vw_I.D.Rpikespeak.jpg\" data-orig-src=\"http:\/\/autodesignmagazine.com\/wp-content\/uploads\/2018\/06\/2018060804_vw_I.D.Rpikespeak.jpg\" class=\"lazyload img-responsive wp-image-29182\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271170%27%20height%3D%27617%27%20viewBox%3D%270%200%201170%20617%27%3E%3Crect%20width%3D%271170%27%20height%3D%27617%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2018\/06\/2018060804_vw_I.D.Rpikespeak-200x105.jpg 200w, https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2018\/06\/2018060804_vw_I.D.Rpikespeak-400x211.jpg 400w, https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2018\/06\/2018060804_vw_I.D.Rpikespeak-600x316.jpg 600w, https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2018\/06\/2018060804_vw_I.D.Rpikespeak-800x422.jpg 800w, https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2018\/06\/2018060804_vw_I.D.Rpikespeak.jpg 1170w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, 1170px\" \/><\/a><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-4\"><p>\u201cOur task was to give a form to their requirements. Design and function formed a symbiotic relationship.\u201d The Volkswagen Design team managed to integrate key design elements of the I.D. family into the extreme body design of the I.D. R Pikes Peak. \u201cTypical of the I.D. is a very smooth, aesthetic style of sculptured quality. Then there are the vivid graphics and the unique lighting. All these are elements that we transferred from the production cars of the future I.D. family to the I.D. R Pikes Peak\u201d, said Bischoff.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":15,"featured_media":29175,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[],"class_list":["post-29187","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"publishpress_future_action":{"enabled":false,"date":"2026-05-09 19:09:06","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/posts\/29187","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/comments?post=29187"}],"version-history":[{"count":0,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/posts\/29187\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/media\/29175"}],"wp:attachment":[{"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/media?parent=29187"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/categories?post=29187"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/tags?post=29187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}