{"id":3031,"date":"2004-04-21T15:33:53","date_gmt":"2004-04-21T13:33:53","guid":{"rendered":"http:\/\/autodesignmagazine.com\/en\/2004\/04\/giugiaro-potere-creativo\/"},"modified":"2015-11-26T15:42:33","modified_gmt":"2015-11-26T14:42:33","slug":"giugiaro-potere-creativo","status":"publish","type":"post","link":"https:\/\/autodesignmagazine.com\/en\/2004\/04\/giugiaro-potere-creativo\/","title":{"rendered":"Giugiaro, creative power"},"content":{"rendered":"<p><div class=\"fusion-text fusion-text-1\"><p>This issue&#8217;s cover story is devoted to Giorgetto and Fabrizio Giugiaro, the creators of two new concept cars unveiled at the 2004 Geneva show: the Alfa Romeo Visconti and the Toyota Alessandro Volta.<\/p>\n<p>Fulvio Cinti starts by recounting the past and present of Giorgetto Giugiaro when he met for a chat beside the two new models. Cinti expresses his appreciation of Giugiaro&#8217;s rejection of &#8220;designer-speak&#8221; that pretentiously abstruse language that so many celebrity designers delight in using when describing their work.<\/p>\n<p>In fact there is little abstract obscurantism and a lot of substance in the intense creativity Giorgetto Giugiaro still preserves after forty years in a profession for which he still feels an unabated passion. This time his inexhaustible imagination has helped him create a styling model in the Visconti that offers a whole new approach to the limousine that he hypothesises as the next Alfa Romeo flagship.<\/p>\n<p>The Alessandro Volta prototype offers further convincing proof of the maturity Giorgetto&#8217;s designer son Fabrizio has now achieved. This high tech Toyota reveals Fabrizio&#8217;s propensity for projects that marry engineering and technological evolution to pure design.<\/p>\n<p>Two separate articles by Silvia Baruffaldi and Marzia Gandini respectively, take a closer look both at the genesis of the Visconti, a two-and-a-half box model which looks as powerfully compact as a coiled spring despite its imposing dimensions and at the Alessandro Volta, an appealing sports car concept powered by a hybrid petrol-electric propulsion system.<\/p>\n<p><small><strong>The article continues in Auto &amp; Design no. 145<\/strong><\/small><\/p>\n<\/div>[images picture_size=&#8221;fixed&#8221; hover_type=&#8221;none&#8221; autoplay=&#8221;no&#8221; columns=&#8221;5&#8243; column_spacing=&#8221;13&#8243; scroll_items=&#8221;&#8221; show_nav=&#8221;yes&#8221; mouse_scroll=&#8221;no&#8221; border=&#8221;yes&#8221; lightbox=&#8221;yes&#8221; class=&#8221;&#8221; id=&#8221;&#8221;][image link=&#8221;&#8221; linktarget=&#8221;_self&#8221; image=&#8221;http:\/\/autodesignmagazine.com\/wp-content\/uploads\/2015\/11\/2104200401_Giugiaro-300&#215;175.jpg&#8221; alt=&#8221;&#8221;][image link=&#8221;&#8221; linktarget=&#8221;_self&#8221; image=&#8221;http:\/\/autodesignmagazine.com\/wp-content\/uploads\/2015\/11\/2104200402_Giugiaro-300&#215;175.jpg&#8221; alt=&#8221;&#8221;][image link=&#8221;&#8221; linktarget=&#8221;_self&#8221; image=&#8221;http:\/\/autodesignmagazine.com\/wp-content\/uploads\/2015\/11\/2104200403_Giugiaro-300&#215;175.jpg&#8221; alt=&#8221;&#8221;][\/images]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[images picture_size=&#8221;fixed&#8221; hover_type=&#8221;none&#8221; autoplay=&#8221;no&#8221; columns=&#8221;5&#8243; column_spacing=&#8221;13&#8243; scroll_items=&#8221;&#8221; show_nav=&#8221;yes&#8221; mouse_scroll=&#8221;no&#8221; border=&#8221;yes&#8221; lightbox=&#8221;yes&#8221; class=&#8221;&#8221; id=&#8221;&#8221;][image link=&#8221;&#8221; linktarget=&#8221;_self&#8221; image=&#8221;http:\/\/autodesignmagazine.com\/wp-content\/uploads\/2015\/11\/2104200401_Giugiaro-300&#215;175.jpg&#8221; alt=&#8221;&#8221;][image link=&#8221;&#8221; linktarget=&#8221;_self&#8221; image=&#8221;http:\/\/autodesignmagazine.com\/wp-content\/uploads\/2015\/11\/2104200402_Giugiaro-300&#215;175.jpg&#8221; alt=&#8221;&#8221;][image link=&#8221;&#8221; linktarget=&#8221;_self&#8221; image=&#8221;http:\/\/autodesignmagazine.com\/wp-content\/uploads\/2015\/11\/2104200403_Giugiaro-300&#215;175.jpg&#8221; alt=&#8221;&#8221;][\/images]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39,87],"tags":[],"class_list":["post-3031","post","type-post","status-publish","format-standard","hentry","category-archive","category-extra-en"],"publishpress_future_action":{"enabled":false,"date":"2026-05-23 08:35:25","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/posts\/3031","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/comments?post=3031"}],"version-history":[{"count":0,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/posts\/3031\/revisions"}],"wp:attachment":[{"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/media?parent=3031"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/categories?post=3031"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/tags?post=3031"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}