{"id":31640,"date":"2018-11-15T20:02:15","date_gmt":"2018-11-15T19:02:15","guid":{"rendered":"http:\/\/autodesignmagazine.com\/?p=31640"},"modified":"2018-11-15T22:32:32","modified_gmt":"2018-11-15T21:32:32","slug":"skoda-vision-rs-visione-cristallina","status":"publish","type":"post","link":"https:\/\/autodesignmagazine.com\/en\/2018\/11\/skoda-vision-rs-visione-cristallina\/","title":{"rendered":"SKODA VISION RS, CRYSTALLINE VISION"},"content":{"rendered":"

If the strength of the \u0160koda brand has until now lain above all in its stellar quality-price ratio, the arrival of the next generation of models will announce a turning point: without betraying its functional vocation, the brand\u2019s appeal will be determined by decidedly more emotional factors. This was promised by design director Oliver Stefani and his team that we met up with at the Mlad\u00e1 Boleslav style centre for a visit reserved for Auto&Design.<\/p>\n<\/div>

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\"Vision<\/a><\/span><\/div>
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They welcomed us for an exclusive preview of the Vision RS concept car a few weeks before its debut in Paris, as well as to tell us about the future design direction of the oldest brand in the Volkswagen group – \u0160koda was founded in 1895 and is the second oldest car manufacturer in the world.<\/p>\n<\/div>

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\"Vision<\/a><\/span><\/div>
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The “Design Villa”, the building that houses the style centre, is also steeped in history. It is located in an area of Mlad\u00e1 Boleslav, \u010cesana, once occupied by a textile factory and was the home of the owner. Dimensions are compact but still a total of 150 people of 26 different nationalities work there. Meticulously restored, the villa shows part of the original structures which fit in well with the modern architecture of the interior fittings, including Stefani\u2019s large, bright studio where white dominates.<\/p>\n<\/div>

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\"Vision<\/a><\/span><\/div>
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Tradition is one of the starting points “for a brand that is moving quickly into the future and is making great progress\u201d, explains the head of design. “I always invite everyone to visit our museum for it contains an exceptional historical heritage. We designers go into it a lot. You\u2019ll find some elegant cars there, for example. \u0160koda is “smart understatement”, not a premium brand, but elegance will feature more in our upcoming cars”.<\/p>\n<\/div>

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\"Vision<\/a><\/span><\/div>
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From Stefani’s studio we move to the presentation room where the Vision RS, still covered by the tarp, awaits us. Before this is taken off, we continue to dwell on the brand’s reference values and their future interpretation. In addition to the above-mentioned combination of Function & Emotion and Elegance, we have Comfort, hence the Simply Clever theme, that underlies the brand’s Dna, and Dynamism. Last but not least, Crystalline Design, a direct link with the tradition of Bohemian crystal.<\/p>\n<\/div>

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\"Vision<\/a><\/span><\/div>
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(Full article in A&D no. 233)<\/strong><\/p>\n

\u00a0<\/strong><\/p>\n<\/div>

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