{"id":32078,"date":"2018-12-06T23:11:04","date_gmt":"2018-12-06T22:11:04","guid":{"rendered":"http:\/\/autodesignmagazine.com\/?p=32078"},"modified":"2018-12-06T23:11:04","modified_gmt":"2018-12-06T22:11:04","slug":"skoda-scala-a-new-design-language","status":"publish","type":"post","link":"https:\/\/autodesignmagazine.com\/en\/2018\/12\/skoda-scala-a-new-design-language\/","title":{"rendered":"\u0160KODA SCALA, A NEW DESIGN LANGUAGE"},"content":{"rendered":"

With a new character, new technology and a new name, the \u0160koda Scala completely redefines the compact car segment for the Czech brand. The hatchback combines an emotive design with a high level of functionality as well as connectivity, and transfers the design language of the Vision RS concept study into a production vehicle for the first time. The new \u0160koda Scala is the first production model to demonstrate the next development stage of the brand\u2019s design language, which will also shape the car manufacturer\u2019s future models. New sculptural shapes, dynamic design features as well as precision-designed details lend the Scala a distinct identity.<\/p>\n<\/div>

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\"\u0160KODA<\/a><\/span><\/div>
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\"\u0160KODA<\/a><\/span><\/div>
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The new compact car is \u0160koda\u2019s first production vehicle in Europe to bear brand lettering across its tailgate instead of the brand\u2019s well-known logo. \u201cThe Scala is an important step in the further development of the \u0160koda design language. Not only is it a car that is practical and within reach for everybody \u2013 as you\u2019ve come to expect from our cars \u2013 but it\u2019s also visually extremely powerful, sporty and very emotive\u201d, said Oliver Stefani, head of design of the brand.<\/p>\n<\/div>

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\"\u0160KODA<\/a><\/span><\/div>
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\"\u0160KODA<\/a><\/span><\/div>
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With its proportions, clearly defined surfaces, flowing lines and advanced aerodynamics, the new car comes across as modern and sporty. The front is striking with an upright radiator grille, a large air inlet underneath and side Air Curtains. The \u0160koda -specific tornado line makes the vehicle look longer and is in perfect harmony with the car\u2019s dynamic roofline. The aerodynamically optimised roof spoiler and the sporty diffuser underneath the bumper shape the wide rear.<\/p>\n<\/div>

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