{"id":34793,"date":"2019-04-29T10:48:47","date_gmt":"2019-04-29T08:48:47","guid":{"rendered":"http:\/\/autodesignmagazine.com\/?p=34793"},"modified":"2019-04-29T10:48:47","modified_gmt":"2019-04-29T08:48:47","slug":"saic-design-challenge-2019-the-topic","status":"publish","type":"post","link":"https:\/\/autodesignmagazine.com\/en\/2019\/04\/saic-design-challenge-2019-the-topic\/","title":{"rendered":"SAIC DESIGN CHALLENGE 2019, THE TOPIC"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-1\"><p>The Saic Design Challenge returns for 2019 as the search gets under way to find the next generation of talented automotive designers. Now in its seventh year, the competition aims to inspire, engage and nurture the future of automotive designers from China and Europe. Fully supported by MG Motor UK, the challenge is run by the iconic British brand\u2019s parent company Saic Motor and, for 2019, will task students to deliver their own design interpretation under the theme \u201cIntelligent Frontier 2030\u201d. This year\u2019s theme looks to test students\u2019 abilities in designing the MG of the future where emerging technology such as 5G and intelligent driving systems are expected to underpin future mobility. Under \u2018Intelligent Frontier 2030\u2019, students can bring their imagination to life with scale-model concept cars that will exist in a hyper-connected urban environment in 2030 and beyond.<\/p>\n<p>With support from MG Motor UK, the Europe-based finalists will gain valuable experience and guidance from the in-house design teams at the two UK-based design centres \u2013 Advanced London and Advanced Birmingham. These two cutting-edge digital design studios support the design and development of the future of mobility for the Roewe and MG brands. The competition was officially launched at London\u2019s Royal College of Art in the presence of Vice President of Saic Design, Shao Jingfeng, alongside Design Director of SAIC Design Europe, Carl Gotham, and Dale Harrow, Chair and Director \u2013 Intelligent Mobility at the RCA.\u00a0This year, up to six shortlisted finalists will be selected to spend two months at one of the SAIC Design\u2019s European Advanced Design Studios to refine their proposals under the guidance of the established full-time designers.\u00a0Students have until the 6th of June to submit their entries. For further information and how to enter, visit: <a href=\"http:\/\/www.saicmotor.co.uk\/saicdesignchallenge\">www.saicmotor.co.uk\/saicdesignchallenge<\/a>.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":15,"featured_media":34790,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[],"class_list":["post-34793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"publishpress_future_action":{"enabled":false,"date":"2026-07-01 01:12:53","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/posts\/34793","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/comments?post=34793"}],"version-history":[{"count":0,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/posts\/34793\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/media\/34790"}],"wp:attachment":[{"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/media?parent=34793"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/categories?post=34793"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/tags?post=34793"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}