{"id":3554,"date":"2005-08-24T16:22:20","date_gmt":"2005-08-24T14:22:20","guid":{"rendered":"http:\/\/autodesignmagazine.com\/en\/2005\/08\/flaminio-bertoni-umanizzo-lautomobile\/"},"modified":"2015-12-01T16:29:08","modified_gmt":"2015-12-01T15:29:08","slug":"flaminio-bertoni-umanizzo-lautomobile","status":"publish","type":"post","link":"https:\/\/autodesignmagazine.com\/en\/2005\/08\/flaminio-bertoni-umanizzo-lautomobile\/","title":{"rendered":"Flaminio Bertoni, humanising the car"},"content":{"rendered":"<p><div class=\"fusion-text fusion-text-1\"><p>For more than a quarter of a century, Auto &amp; Design has been reporting on the topical aspects of car design, the people involved in design, their creations and products, their industrial and cultural intrigues. Now issue no. 153 inaugurates a section that aims to take a new, closer look at car design. This series starts with Flaminio Bertoni, so honouring him on the fiftieth anniversary of his masterpiece: the Citro\u00ebn DS 19.<\/p>\n<p>The portrait covers the entire lifespan of this Italian designer, from his birth in Lombardy in 1903 to the start of his career as an apprentice in the Macchi brothers&#8217; bodyworks to his move to France in 1923 to the Fleber bodyworks.<\/p>\n<p>In France Bertoni&#8217;s career prospered and led him, in 1932, to join Citro\u00ebn, where he designed his masterpiece, the DS.<\/p>\n<p>This was the most advanced car ever marketed in France. Its styling was dazzling, with its twin body aerodynamic profile, its smooth sides bereft of ornament, its sloping grille-less bonnet, its flat floorpan, its receding rear, faired wheels, window surfaces without dark corners. The interior of the cab was also unusual with its unusual dashboard, its one-spoke steering wheel and the massive amount of space given over to the rear seats, a solution made possible by the wide wheelbase.<\/p>\n<p>When it was presented at the Milan Triennial in 1957, the Italian architect Gi\u00f2 Ponti paid homage to it in these terms: &#8220;The DS 19 has the courage to be a sincere car. It does not seek, as do the products of the American school, to seduce the buyer with multicoloured, gaudy horrors abounding in chrome: everything is done to conceal. The European School, on the other hand, pays heed to technique&#8221;.<\/p>\n<p><small><strong>The article continues in Auto &amp; Design no. 153<\/strong><\/small><\/p>\n<\/div>[images picture_size=&#8221;fixed&#8221; hover_type=&#8221;none&#8221; autoplay=&#8221;no&#8221; columns=&#8221;5&#8243; column_spacing=&#8221;13&#8243; scroll_items=&#8221;&#8221; show_nav=&#8221;yes&#8221; mouse_scroll=&#8221;no&#8221; border=&#8221;yes&#8221; lightbox=&#8221;yes&#8221; class=&#8221;&#8221; id=&#8221;&#8221;][image link=&#8221;&#8221; linktarget=&#8221;_self&#8221; image=&#8221;http:\/\/autodesignmagazine.com\/wp-content\/uploads\/2015\/12\/2408200501_Flaminio_Bertoni-300&#215;147.jpg&#8221; alt=&#8221;&#8221;][image link=&#8221;&#8221; linktarget=&#8221;_self&#8221; image=&#8221;http:\/\/autodesignmagazine.com\/wp-content\/uploads\/2015\/12\/2408200502_Flaminio_Bertoni-300&#215;147.jpg&#8221; alt=&#8221;&#8221;][\/images]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[images picture_size=&#8221;fixed&#8221; hover_type=&#8221;none&#8221; autoplay=&#8221;no&#8221; columns=&#8221;5&#8243; column_spacing=&#8221;13&#8243; scroll_items=&#8221;&#8221; show_nav=&#8221;yes&#8221; mouse_scroll=&#8221;no&#8221; border=&#8221;yes&#8221; lightbox=&#8221;yes&#8221; class=&#8221;&#8221; id=&#8221;&#8221;][image link=&#8221;&#8221; linktarget=&#8221;_self&#8221; image=&#8221;http:\/\/autodesignmagazine.com\/wp-content\/uploads\/2015\/12\/2408200501_Flaminio_Bertoni-300&#215;147.jpg&#8221; alt=&#8221;&#8221;][image link=&#8221;&#8221; linktarget=&#8221;_self&#8221; image=&#8221;http:\/\/autodesignmagazine.com\/wp-content\/uploads\/2015\/12\/2408200502_Flaminio_Bertoni-300&#215;147.jpg&#8221; alt=&#8221;&#8221;][\/images]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39,43],"tags":[],"class_list":["post-3554","post","type-post","status-publish","format-standard","hentry","category-archive","category-design-story-en"],"publishpress_future_action":{"enabled":false,"date":"2026-05-05 02:53:54","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/posts\/3554","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/comments?post=3554"}],"version-history":[{"count":0,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/posts\/3554\/revisions"}],"wp:attachment":[{"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/media?parent=3554"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/categories?post=3554"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/tags?post=3554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}