{"id":36351,"date":"2019-09-10T08:03:54","date_gmt":"2019-09-10T06:03:54","guid":{"rendered":"http:\/\/autodesignmagazine.com\/?p=36351"},"modified":"2020-05-13T17:04:06","modified_gmt":"2020-05-13T15:04:06","slug":"case-project-tetra-al-lavoro-con-stile","status":"publish","type":"post","link":"https:\/\/autodesignmagazine.com\/en\/2019\/09\/case-project-tetra-al-lavoro-con-stile\/","title":{"rendered":"CASE PROJECT TETRA, WORKING WITH STYLE"},"content":{"rendered":"

The Case Project Tetra concept was conceived about a year ago by Carl Gustav himself, the new president of Case Construction. Gustav wanted to see how far one could go in terms of the design of and innovation in quarry and construction equipment. Case has always paid a lot of attention to style and ergonomics, so much so that it was even given an award for its cab design in 2018. With this project, however, the company wanted to go a step further.<\/p>\n<\/div>

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The aim was twofold: to strengthen brand identity and explore new solutions to understand how the public would react to something new. The company immediately decided to build a wheel loader, which is the most representative vehicle of the whole range. During the initial stages of the project, the broad outline was entrusted to James Lee, a Californian designer with past experience at Honda.<\/p>\n<\/div>

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