{"id":36709,"date":"2019-09-11T21:03:13","date_gmt":"2019-09-11T19:03:13","guid":{"rendered":"http:\/\/autodesignmagazine.com\/?p=36709"},"modified":"2019-09-11T21:05:06","modified_gmt":"2019-09-11T19:05:06","slug":"hyundai-45-homage-to-the-future","status":"publish","type":"post","link":"https:\/\/autodesignmagazine.com\/en\/2019\/09\/hyundai-45-homage-to-the-future\/","title":{"rendered":"HYUNDAI 45, HOMAGE TO THE FUTURE"},"content":{"rendered":"

As an homage to its heritage and reimagined for the future, Hyundai 45 foreshadows a new era of brand’s automotive design focused on electrification, autonomous technologies and intelligent design. The progressive 45 puts a twist on a 45-year-old icon, the Hyundai Pony Coupe Concept designed by Giorgetto Giugiaro, to introduce an entirely new in-car experience for self-driving vehicles of tomorrow. 45 reinterprets the concept\u2019s distinctive lattice radiator grille with a \u2018kinetic cube lamp\u2019 design. The iconic front-end presence with the kinetic cube lamps evokes analogue emotions, while at the same time applying cutting-edge technologies. It also takes Hyundai\u2019s lighting architecture to the next level, allowing people to instantly recognize the vehicle at a distance.<\/p>\n<\/div>

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By exhibiting a modernized fastback profile, 45 epitomizes stability and dynamism, characteristics accentuated by the vehicle\u2019s significant width and forward-oriented posture. The precise, yet energetic factors of the exterior are delivered throughout the cabin, which is structured by a dynamic daylight opening (DLO). The DLO terminates in the fast angle of the C-pillar, which generates a feeling of dynamic forward motion, even when standing still. The 45 embodies Hyundai\u2019s \u2018Style Set Free\u2019 strategy for future mobility that emphasizes personalization of design and function.<\/p>\n<\/div>

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The 45 embodies Hyundai\u2019s \u2018Style Set Free\u2019 strategy for future mobility that emphasizes personalization of design and function. As the new era of future mobility opens, Hyundai reimagines the in-car experience in a self-driven vehicle. The interior becomes a unique living space capable of transforming to accommodate a range of passenger lifestyle demands.<\/p>\n<\/div>

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Inside, Hyundai\u2019s design team takes the space beyond driving to focus on the vehicle\u2019s evolution into a living space. Inspired by furniture designs, the minimalist cabin is fitted with an inviting fusion of wood, fabric and leather, creating a warm atmosphere that is both relaxing and spacious. Daylight was also considered as a design element for the headlining to bring analogue emotions in a natural way.<\/p>\n<\/div>

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