{"id":36921,"date":"2019-09-26T23:03:38","date_gmt":"2019-09-26T21:03:38","guid":{"rendered":"http:\/\/autodesignmagazine.com\/?p=36921"},"modified":"2019-09-30T13:26:17","modified_gmt":"2019-09-30T11:26:17","slug":"jaguar-inaugurates-the-new-design-studio","status":"publish","type":"post","link":"https:\/\/autodesignmagazine.com\/en\/2019\/09\/jaguar-inaugurates-the-new-design-studio\/","title":{"rendered":"JAGUAR INAUGURATES THE NEW DESIGN STUDIO"},"content":{"rendered":"

Jaguar has unveiled its new dedicated design studio in Gaydon, bringing the entire design team into one purpose-built creative space for the first time in the marque\u2019s 84-year history. Led by Jaguar Design Director, Julian Thomson<\/a>, the new studio is one of the most advanced automotive design centre in the world, developed to enhance the human creative design process with world-leading technologies. The \u2018Heart Space\u2019, a collaborative hub at the centre of the new Jaguar Design Studio, will bring together the diverse and creative 280-strong team as it designs future generations of Jaguars. Surrounding the Heart Space are bespoke working environments for the Interior, Exterior and Colour and Materials teams, plus Design Visualisation and Design Technical disciplines. Jaguar Design is made up of designers from across the globe and from a range of industry backgrounds, including fashion, watch-making, sports and gaming.<\/p>\n<\/div>

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Designers can also work with modern systems of virtual reality (Vr) and an 11-metre 4K digital display wall known as \u2018The Electric\u2019. The floor area of the new Jaguar Design Studio measures over 12,000m2 \u2013 double that of the previous studio spaces based in Whitley. \u201cThe new facility brings the entire design team together in one hugely creative space. We truly believe that inspiration comes from interaction and collaboration\u201d, said Thomson. The main studios are named Studio 3 and Studio 4, taking inspiration from the numbers of the Le Mans-winning Jaguar D-types of 1957 and 1956 respectively, as well as paying homage to studios 1 and 2 at Whitley, which was the home of Jaguar Design from 1985.<\/p>\n<\/div>

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