{"id":37809,"date":"2019-11-21T16:26:32","date_gmt":"2019-11-21T15:26:32","guid":{"rendered":"http:\/\/autodesignmagazine.com\/?p=37809"},"modified":"2019-11-21T16:26:32","modified_gmt":"2019-11-21T15:26:32","slug":"hyundai-vision-t-emotional-dynamism","status":"publish","type":"post","link":"https:\/\/autodesignmagazine.com\/en\/2019\/11\/hyundai-vision-t-emotional-dynamism\/","title":{"rendered":"HYUNDAI VISION T, EMOTIONAL DYNAMISM"},"content":{"rendered":"

Hyundai unveiled its innovative concept Vision T Plug-in Hybrid at 2019 AutoMobility LA. The Vision T is the seventh in a series of Hyundai Design Center concepts expressing Hyundai\u2019s evolving Sensuous Sportiness global design language. \u201cWe pursue innovative solutions in design and add emotional value to our product experience through sensuous sportiness design language\u201d, said SangYup Lee, head of Hyundai design.<\/p>\n<\/div>

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\"HYUNDAI<\/a><\/span><\/div>
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Vision T design themes revolve around the concept of Dynamism and as such, the Vision T Concept aspires to be on the cutting edge of the most dynamic SUV designs, anticipating the lines of the next generation Tucson. It is a vision of the new urban adventurer SUV design direction. In contrast to prevailing compact SUV designs, Vision T uses crisp geometric angles and edges to create a striking contrast between a sleek silhouette and muscular wedge lines.<\/p>\n<\/div>

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\"HYUNDAI<\/a><\/span><\/div>
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When stationary, the grille is closed and static. Once in motion, each individual cell of the grille design continues to move in a prescribed sequence, creating a truly dynamic forward demeanor. This dynamic character includes the functional effect of controlling airflow to the powertrain, optimising aerodynamics and fuel efficiency. When the powertrain is started, the dark-chrome matte hue of the integrated hidden signature headlamp system features a half-mirror system that has a chromium appearance, which transforms into functional lighting on demand. Hyundai designers elevated the appeal of luminous parametric design through hidden DRLs, while the hidden signature lamp represents the next generation of this Hyundai design innovation.<\/p>\n<\/div>

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