HIDDEN FUNCTIONALITY<\/strong><\/p>\n From the first glance, the clean and artfully muscular lines wink at those who love the crossover transposition of that pleasant dynamism once reserved for the Coup\u00e9. \u201cWhile we were drawing, the moodboards on the walls were telling the story of a positive customer, full of energy, but also a perfectionist and refined.<\/p>\n<\/div> Because of this, we sketched out optimistic shapes, full of character, without, however, slipping into aggressivity\u201d, Thomas Morel, head of external design, begins. It is no coincidence, therefore, that the name evokes the light sporty note of the end of the 1990s. At the time, it was an expression of accessible and captivating hedonism: \u201cWhen it was proposed, everyone was enthusiastic because it perfectly reflected the spirit of the project!\u201d<\/p>\n<\/div> As strange as it might seem, the designer promises that the sensuality of the expressive register actually envelops a practical nature of authentic excellence. It is more practical, for example, than its sister Ecosport, next to which the Puma sits a little higher, without replacing it. As long as the eye lingers on the bodywork, however, it is the car\u2019s other characteristics that capture our attention.<\/p>\n<\/div> Beginning with an almost magnetic detail: the vertical front light units which precisely redeploy the Ford GT\u2019s luminous signature. The lights\u2019 perfect comparison with this supercar seems even more obvious in the full LED version. \u201cWe were looking for a distinctive, personal idea, not one that was excessively \u2018strange\u2019: the lights shaped like this emerged in the very first sketches and they already seemed perfect. Then we performed several clinic tests, every one of which returned very positive results: the final decision seemed obvious.\u201d<\/p>\n<\/div>![\"Ford](\"http:\/\/autodesignmagazine.com\/wp-content\/uploads\/2019\/08\/2019091002_FordPuma.jpg\")
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