A splendid Cisitalia 202 from the beginning of the 1950s and, a few metres away, the extraordinary Pininfarina Battista, which has just begun road testing. Thus, the Italian body-maker that is, perhaps, the most prestigious of all is celebrating its 90th birthday, grasping the occasion to put together an interesting discussion entitled \u201cDesign as the engine of Made in Italy: the value of Pininfarina, from car to architecture\u201d. The event took place in the context of the Triennale di Milano, an amazing temple of industrial design. The speakers included the CEO of Pininfarina, Silvio Pietro Angori, who immediately wished to underline the importance of the partnership with Mahindra, a pillar of future growth. In return, the president of the Indian Group, Anand Mahindra, clarified in a video message that \u201cPininfarina is destined to remain an independent icon and our key to the international luxury market\u201d.<\/p>\n<\/div>
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<\/a><\/span><\/div>Pinninfarina\u2019s well known freedom of action doubtless also appears to be a result of its \u201ctimeless\u201d characteristic, a feature \u201cthat has always defined the company\u2019s style and that, together with innovation, constitutes one of the two basic elements of its success\u201d observed Benedetto Camerana, president of MAUTO (The National Automobile Museum). Among the most significant examples of such eternal creativity, the renowned 1970 Ferrari Modulo stands out. Although linked to its era, it remains a timeless classic. On this topic, Chris Bangle remarked how the prototype belongs to a \u201cperiod in which design made use of an expressive openness that was not influenced by the so-called features of the brand, which, in reality, are nothing but the result of the temporal stratification of aesthetic proposals and should not be interpreted in a constrictive sense, as sometimes happens today\u201d.<\/p>\n<\/div>