{"id":39528,"date":"2020-02-25T16:54:09","date_gmt":"2020-02-25T15:54:09","guid":{"rendered":"http:\/\/autodesignmagazine.com\/?p=39528"},"modified":"2020-02-25T16:54:09","modified_gmt":"2020-02-25T15:54:09","slug":"polestar-precept-declaration-of-intent","status":"publish","type":"post","link":"https:\/\/autodesignmagazine.com\/en\/2020\/02\/polestar-precept-declaration-of-intent\/","title":{"rendered":"POLESTAR PRECEPT, DECLARATION OF INTENT"},"content":{"rendered":"

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Polestar<\/strong><\/a>, Volvo’s electrified sports car brand, reveals at the Geneva Motor Show Precept, a concept car that reveals the future stylistic direction of the Swedish brand, a clear statement of intent by Polestar: “Precept is a manifesto, a vision of what Polestar represents,” comments Thomas Ingenlath, CEO of Polestar. \u201cThe car is a response to the clear challenges our society and industry face. This is not a dream of a distant future, Polestar Precept previews future vehicles and shows how we will apply innovation to minimise our environmental impact\u201d.<\/p>\n<\/div>

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Minimalistic athleticism, the sculpted form of the Polestar Precept sets the tone for future Polestar vehicles. The vehicle\u2019s proportions define its presence with restrained surfacing and a focus on aerodynamic efficiency. A 3.1-metre wheelbase which accommodates a large battery pack gives the stunning four-door grand tourer a very low and sleek silhouette with an emphasis on leg- and headroom in the rear. The front grille is replaced by the Polestar SmartZone, representing a shift from breathing to seeing. An area which once channelled air to radiators and the internal combustion engine, now houses technology for safety sensors and driver assistance functions.<\/p>\n<\/div>

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Conventional side mirrors are replaced by camera-based units, each of which extends outwards on an aerodynamic arm. Inside, the traditional rear-view mirror is replaced with a digital screen, the image collected by a wide-angle camera mounted at the rear of the car. The absence of a conventional rear window means that the Precept\u2019s single-volume glass roof extends behind the rear seats and the tailgate itself is designed with a larger opening and higher-mounted hinges improving access. Sustainable new interior materials balance modern high-tech luxury with reduced environmental impact. Bcomp\u2019s flax-based composites for interior panels and seatbacks offer significant improvements over conventional materials, including up to 50% saving in weight and up to 80% reduction of plastic waste.<\/p>\n<\/div>

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Seat surfaces are 3D-knitted from recycled PET bottles, bolsters and headrests are made from recycled cork vinyl, while carpets are made from reclaimed fishing nets. These elements, combined with digital artistry, define a new premium luxury that surpasses the conventions of leather, wood and chrome. \u201cPolestar Precept\u2019s aesthetics are rooted in cutting-edge technology rather than looking back in time at historical, automotive references. At Polestar we see technology as an enabler, as a tool to solve our society\u2019s problems and we translated this attitude into a new set of design principles. The combination of sustainable materials and high-tech smart systems opens an entirely new chapter of avant-garde luxury design and shows where Polestar is heading\u201d, says Maximilian Missoni, head of Design at Polestar.<\/p>\n<\/div>

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