{"id":39748,"date":"2020-03-03T17:49:33","date_gmt":"2020-03-03T16:49:33","guid":{"rendered":"http:\/\/autodesignmagazine.com\/?p=39748"},"modified":"2020-03-03T18:11:01","modified_gmt":"2020-03-03T17:11:01","slug":"hyundai-prophecy-new-stylistic-era","status":"publish","type":"post","link":"https:\/\/autodesignmagazine.com\/en\/2020\/03\/hyundai-prophecy-new-stylistic-era\/","title":{"rendered":"HYUNDAI PROPHECY, NEW STYLISTIC ERA"},"content":{"rendered":"

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Hyundai unveils the Prophecy, an electric sports car concept that, according to the Korean manufacturer, clearly expresses the brand’s “Sensuous Sportiness” design philosophy. Like the Concept 45<\/strong>, which defined the brand’s entry into a new stylistic era by abandoning complexity in favour of clean lines and minimalist structures, the Prophecy follows suit with a well-proportioned silhouette inspired by aerodynamic design.<\/p>\n<\/div>

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Taking advantage of the elongated wheelbase and reduced overhangs, Hyundai designers have achieved a soft and sinuous shape with no edges. “We have created an icon that sets a new standard for the electric car segment, pushing Hyundai design even further. Part of this expansion is what we call Optimistic Futurism, a concept embodied by Prophecy with which we aim to create an emotional connection between humans and cars,” said SangYup Lee, head of the Hyundai Global Design Center.<\/p>\n<\/div>

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The application of Hyundai’s Sensuous Sportiness style is evident in the side section, similar to a stone polished by natural elements. The design is defined by a simple, clean “One Curve” line that extends from front to rear with minimalist balance. The integrated rear spoiler completes this effect by increasing downforce, which improves the stability of the vehicle at high speeds.<\/p>\n<\/div>

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The concept car is self-contained and controlled by two joysticks in place of the steering wheel that can rotate left and right, one positioned on the centre console and the other on the door trim. The colours and materials of the interior invite passengers to take time to relax, helped by low intensity LED ambient lighting with colours that convey a feeling of comfort and relaxation.<\/p>\n<\/div>

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