{"id":42569,"date":"2020-08-24T19:03:38","date_gmt":"2020-08-24T17:03:38","guid":{"rendered":"http:\/\/autodesignmagazine.com\/?p=42569"},"modified":"2020-08-24T19:03:38","modified_gmt":"2020-08-24T17:03:38","slug":"volkswagen-id-3-electric-turning-chapter-8","status":"publish","type":"post","link":"https:\/\/autodesignmagazine.com\/en\/2020\/08\/volkswagen-id-3-electric-turning-chapter-8\/","title":{"rendered":"VOLKSWAGEN ID.3, ELECTRIC TURNING | CHAPTER 8"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-1 fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:20px;--awb-margin-bottom:0px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\"><span style=\"color: #a0ce4e;\"><strong>THE CAR THAT UPDATES ITSELF<\/strong><\/span><\/h3><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-1\"><p>The <a href=\"https:\/\/www.volkswagen.it\/it\/modelli-e-configuratore\/id3.html?adchan=oa&amp;country=IT&amp;publisher=auto_design&amp;adpl=autodesignmagazine&amp;campaign=id3_autodesign_2020&amp;format=articolo8&amp;language=IT&amp;adcr=scopri\">ID.3<\/a>, Volkswagen&#8217;s first electric offering on the MEB platform, marks the German maker&#8217;s entry into large-scale electric mobility. It was therefore only logical that its multimedia interface should be on the leading edge too. Digitally, the car sought its inspiration from smartphones. &#8220;The use of new remote updating technologies mean that the ID.3 is a car that does not age&#8221;, says Klaus Zyciora, head of Volkswagen Group design.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><a href=\"http:\/\/autodesignmagazine.com\/wp-content\/uploads\/2020\/08\/2020082402_VW_ID.3.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[183adfcd1c99de69302]\" data-title=\"2020082402_VW_ID.3\" title=\"2020082402_VW_ID.3\"><img decoding=\"async\" width=\"1170\" height=\"780\" src=\"https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2020\/08\/2020082402_VW_ID.3.jpg\" data-orig-src=\"http:\/\/autodesignmagazine.com\/wp-content\/uploads\/2020\/08\/2020082402_VW_ID.3.jpg\" alt class=\"lazyload img-responsive wp-image-42559\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271170%27%20height%3D%27780%27%20viewBox%3D%270%200%201170%20780%27%3E%3Crect%20width%3D%271170%27%20height%3D%27780%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2020\/08\/2020082402_VW_ID.3-200x133.jpg 200w, https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2020\/08\/2020082402_VW_ID.3-400x267.jpg 400w, https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2020\/08\/2020082402_VW_ID.3-600x400.jpg 600w, https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2020\/08\/2020082402_VW_ID.3-800x533.jpg 800w, https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2020\/08\/2020082402_VW_ID.3.jpg 1170w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, 1170px\" \/><\/a><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-2\"><p>The system adopted is a replica of what we live with every day with our mobile devices: &#8220;The car can be updated &#8220;over the air&#8221;. This means the addition of new content, but also a substantial change in the graphics and layout of the multimedia system. In this way each ID.3 remains in step with the times and it will also be possible to install extra elements, just as we do with apps&#8221;, continues the German designer.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><a href=\"http:\/\/autodesignmagazine.com\/wp-content\/uploads\/2020\/08\/2020082403_VW_ID.3.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[4bc4707b2bf99097ef9]\" data-title=\"2020082403_VW_ID.3\" title=\"2020082403_VW_ID.3\"><img decoding=\"async\" width=\"1170\" height=\"780\" src=\"https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2020\/08\/2020082403_VW_ID.3.jpg\" data-orig-src=\"http:\/\/autodesignmagazine.com\/wp-content\/uploads\/2020\/08\/2020082403_VW_ID.3.jpg\" alt class=\"lazyload img-responsive wp-image-42561\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271170%27%20height%3D%27780%27%20viewBox%3D%270%200%201170%20780%27%3E%3Crect%20width%3D%271170%27%20height%3D%27780%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2020\/08\/2020082403_VW_ID.3-200x133.jpg 200w, https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2020\/08\/2020082403_VW_ID.3-400x267.jpg 400w, https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2020\/08\/2020082403_VW_ID.3-600x400.jpg 600w, https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2020\/08\/2020082403_VW_ID.3-800x533.jpg 800w, https:\/\/autodesignmagazine.com\/wp-content\/uploads\/2020\/08\/2020082403_VW_ID.3.jpg 1170w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, 1170px\" \/><\/a><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-3\"><p>Volkswagen is turning into a digital brand: &#8220;The relationship with our customers, who will learn to interact with the car through their smartphone, will also be completely new. This is one of the benefits of electric cars: they can stay online at all times and the large amount of energy stored in the batteries means they are always connected. Great news for us designers because every update has to be designed from scratch&#8221;, concludes Klaus Zyciora.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":15,"featured_media":42557,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[87],"tags":[],"class_list":["post-42569","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-extra-en"],"publishpress_future_action":{"enabled":false,"date":"2026-05-24 15:45:39","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/posts\/42569","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/comments?post=42569"}],"version-history":[{"count":0,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/posts\/42569\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/media\/42557"}],"wp:attachment":[{"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/media?parent=42569"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/categories?post=42569"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/tags?post=42569"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}