LDA Design has turned twenty. The centre founded by Luciano D’Ambrosio in Turin in 2000 has inaugurated a new headquarters and is celebrating two decades of uninterrupted design activity: “An achievement that fills us with pride, but which for us represents a starting point, not a finishing line. Our work continues with great passion and determination”, says Luciano D’Ambrosio. His career in the world of automotive design began about 40 years ago, after a degree from the Royal College of Art in London and a first job at the Ford design centre in Cologne: “However, it was here in Italy that I understood the importance of what I call styling practicality. Design must never be an end unto itself. I worked first at Italdesign, then at Bertone as Design Director: these two experiences gave me a radical training and even today I try to pass on to my designers what I have learned”, continues D’Ambrosio.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
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<\/a><\/span><\/div><\/div><\/div><\/a><\/span><\/div><\/div><\/div><\/div><\/div>The heart of LDA Design’s activity is the automotive sector: “Our company operates in concreteness. In fact, the companies we work for often ask us to suggest an improved interpretation for an existing project that needs more personality. Or perhaps it needs innovative solutions that may be difficult to achieve within a situation where hundreds of employees follow traditional creative procedures\u201d, continues D’Ambrosio. LDA Design also offers styling and 3D manual and digital support Eastern manufacturers: “Working with them gives us freedom to develop innovative products and ideas that are not necessarily linked to a range of products tied to rigid production processes and marketing. Here too, however, we develop projects with a very high level of feasibility, as our styling philosophy demands”.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
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