One of the most interesting new offerings at the 2007 edition of the Geneva motor show came from the US. Presented in concept guise, but unmistakably identifiable as a possible production model, the Dodge Demon is a clear signal from DaimlerChrysler of its intentions to launch the brand best known for the Viper supercar in Europe in the
\nnear future.<\/p>\n
Although there is still no official word on the matter, it is not hard to imagine the little roadster on its stand at Geneva \u2013 which has already earned the nickname \u2018baby Viper\u2019 \u2013 looking perfectly at home on the roads of the Old Continent.<\/p>\n
Compact \u2013 at less than four metres in length \u2013 and sporting a generally well resolved exterior design and a promising interior, the Demon could be the evolution, or rather, the pre-production version, of the Razor also presented at Geneva five years ago.<\/p>\n
Ralph Gilles, the young (37-year-old) director of DaimlerChrysler product design, says that any plans to produce the Demon and, as a result, launch it in Europe, are still under consideration, awaiting feedback from Geneva.
\n\u201cThis is obviously a model developed with the European market very much in mind, which would probably find the basic formula of the car very appealing.
\nThe idea was to create an open topped sports concept that was feasible, easily accessible for the mid market and used as many of the group\u2019s existing components as possible.\u201d\u2026<\/p>\n
The article continues in Auto & Design no. 164<\/strong><\/small><\/p>\n<\/div>[images picture_size=”fixed” hover_type=”none” autoplay=”no” columns=”5″ column_spacing=”13″ scroll_items=”” show_nav=”yes” mouse_scroll=”no” border=”yes” lightbox=”yes” class=”” id=””][image link=”” linktarget=”_self” image=”http:\/\/autodesignmagazine.com\/wp-content\/uploads\/2015\/12\/2006200701_Dodge_Demon-300×167.jpg” alt=””][image link=”” linktarget=”_self” image=”http:\/\/autodesignmagazine.com\/wp-content\/uploads\/2015\/12\/2006200702_Dodge_Demon-300×122.jpg” alt=””][image link=”” linktarget=”_self” image=”http:\/\/autodesignmagazine.com\/wp-content\/uploads\/2015\/12\/2006200703_Dodge_Demon-300×174.jpg” alt=””][\/images]<\/p>\n","protected":false},"excerpt":{"rendered":" [images picture_size=”fixed” hover_type=”none” autoplay=”no” columns=”5″ column_spacing=”13″ scroll_items=”” show_nav=”yes” mouse_scroll=”no” border=”yes” lightbox=”yes” class=”” id=””][image link=”” linktarget=”_self” image=”http:\/\/autodesignmagazine.com\/wp-content\/uploads\/2015\/12\/2006200701_Dodge_Demon-300×167.jpg” alt=””][image link=”” linktarget=”_self” image=”http:\/\/autodesignmagazine.com\/wp-content\/uploads\/2015\/12\/2006200702_Dodge_Demon-300×122.jpg” alt=””][image link=”” linktarget=”_self” image=”http:\/\/autodesignmagazine.com\/wp-content\/uploads\/2015\/12\/2006200703_Dodge_Demon-300×174.jpg” alt=””][\/images]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39,31],"tags":[],"class_list":["post-4516","post","type-post","status-publish","format-standard","hentry","category-archive","category-concept-en"],"publishpress_future_action":{"enabled":false,"date":"2026-05-09 15:35:54","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/posts\/4516","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/comments?post=4516"}],"version-history":[{"count":0,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/posts\/4516\/revisions"}],"wp:attachment":[{"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/media?parent=4516"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/categories?post=4516"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/tags?post=4516"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}