{"id":4647,"date":"2007-10-17T13:21:20","date_gmt":"2007-10-17T11:21:20","guid":{"rendered":"http:\/\/autodesignmagazine.com\/en\/2007\/10\/peugeot-308-simbolo-della-transizione\/"},"modified":"2015-12-15T13:27:29","modified_gmt":"2015-12-15T12:27:29","slug":"peugeot-308-simbolo-della-transizione","status":"publish","type":"post","link":"https:\/\/autodesignmagazine.com\/en\/2007\/10\/peugeot-308-simbolo-della-transizione\/","title":{"rendered":"Peugeot 308, symbol of transition"},"content":{"rendered":"<p><div class=\"fusion-text fusion-text-1\"><p>A car symbolising progressive, considered evolution. The Peugeot 308 officially debuting at the 2007 edition of the Frankfurt Motor Show \u2013 the French marque\u2019s new C segment \u2013 perfectly embodies a process of gradual transition lasting five years, which culminated in early July this year.<\/p>\n<p>The year was 2002 and Robert Peugeot, faced with the knowledge that Gerard Welter, the mainstay of Peugeot design for over forty years, was to leave his directorship within a few years, opted for a soft changeover.<\/p>\n<p>In other terms, not a sudden replacement, supplanting Welter from one day to the next with a successor sourced externally or from within Peugeot ranks, but a gradual handover, to make full use of his experience and to pass on as much of his wisdom as possible to the new director.<\/p>\n<p>J\u00e9r\u00f4me Gallix, who had already worked with Peugeot from 1989 to 1995 before founding the Artware Design studio, which he headed until 2002, was chosen as Gerard Welter\u2019s successor.<\/p>\n<p>Now, after almost five years of working together, Gallix says: \u201cRobert Peugeot asked me to come back to the design centre in 2002, with the idea of a soft transition already in mind \u2013 a transition perfectly expressed in the 308, which truly represents both myself and Welter.\u201d<\/p>\n<p>J\u00e9r\u00f4me Gallix\u2019s first job upon his arrival was of vital importance to this succession as it was he who, over these six years, set up, fine-tuned and nurtured the virtual design system which now forms the foundations of all the work done at the style centre.<\/p>\n<p><small><strong>The article continues in Auto &amp; Design no. 166<\/strong><\/small><\/p>\n<\/div>[images picture_size=&#8221;fixed&#8221; hover_type=&#8221;none&#8221; autoplay=&#8221;no&#8221; columns=&#8221;5&#8243; column_spacing=&#8221;13&#8243; scroll_items=&#8221;&#8221; show_nav=&#8221;yes&#8221; mouse_scroll=&#8221;no&#8221; border=&#8221;yes&#8221; lightbox=&#8221;yes&#8221; class=&#8221;&#8221; id=&#8221;&#8221;][image link=&#8221;&#8221; linktarget=&#8221;_self&#8221; image=&#8221;http:\/\/autodesignmagazine.com\/wp-content\/uploads\/2015\/12\/1710200701_Peugeot_308-300&#215;199.jpg&#8221; alt=&#8221;&#8221;][image link=&#8221;&#8221; linktarget=&#8221;_self&#8221; image=&#8221;http:\/\/autodesignmagazine.com\/wp-content\/uploads\/2015\/12\/1710200702_Peugeot_308-300&#215;199.jpg&#8221; alt=&#8221;&#8221;][image link=&#8221;&#8221; linktarget=&#8221;_self&#8221; image=&#8221;http:\/\/autodesignmagazine.com\/wp-content\/uploads\/2015\/12\/1710200703_Peugeot_308-300&#215;199.jpg&#8221; alt=&#8221;&#8221;][\/images]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[images picture_size=&#8221;fixed&#8221; 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