{"id":4690,"date":"2007-12-19T15:20:17","date_gmt":"2007-12-19T14:20:17","guid":{"rendered":"http:\/\/autodesignmagazine.com\/en\/2007\/12\/berman-il-ducato-del-car-design\/"},"modified":"2015-12-15T15:36:48","modified_gmt":"2015-12-15T14:36:48","slug":"berman-il-ducato-del-car-design","status":"publish","type":"post","link":"https:\/\/autodesignmagazine.com\/en\/2007\/12\/berman-il-ducato-del-car-design\/","title":{"rendered":"Berman, the \u201cDuchy\u201d of car design"},"content":{"rendered":"<p><div class=\"fusion-text fusion-text-1\"><p>The worth of an initiative, especially if some form of competition is involved,<br \/>\nis essentially measured in terms of its results: namely, the number of participants, the quality of the projects represented and the growth of the initiative itself year on year.<\/p>\n<p>There are numerous design competitions open today to the young students of institutes in car producing nations, in other terms, in places where there is a particular interest in scouting for new talent for design centres.<\/p>\n<p>Four years ago, a small (\u2018small\u2019 only if compared with some of the giants in the global car industry) manufacturer of components for the aftermarket customisation of generally upmarket models launched a competition for car design students with a clear-cut brief:<\/p>\n<p>students were asked to create original, innovative and, above all, feasible custom elements for four production and recent concept cars expressing distinctive personal character but without disrupting the design language<br \/>\nof the brand.<\/p>\n<p><small><strong>The article continues in Auto &amp; Design no. 167<\/strong><\/small><\/p>\n<\/div>[images picture_size=&#8221;fixed&#8221; hover_type=&#8221;none&#8221; autoplay=&#8221;no&#8221; columns=&#8221;5&#8243; column_spacing=&#8221;13&#8243; scroll_items=&#8221;&#8221; show_nav=&#8221;yes&#8221; mouse_scroll=&#8221;no&#8221; border=&#8221;yes&#8221; lightbox=&#8221;yes&#8221; class=&#8221;&#8221; id=&#8221;&#8221;][image link=&#8221;&#8221; linktarget=&#8221;_self&#8221; image=&#8221;http:\/\/autodesignmagazine.com\/wp-content\/uploads\/2015\/12\/1912200701_Berman-300&#215;150.jpg&#8221; alt=&#8221;&#8221;][image link=&#8221;&#8221; linktarget=&#8221;_self&#8221; image=&#8221;http:\/\/autodesignmagazine.com\/wp-content\/uploads\/2015\/12\/1912200702_Berman-300&#215;150.jpg&#8221; alt=&#8221;&#8221;][image link=&#8221;&#8221; linktarget=&#8221;_self&#8221; image=&#8221;http:\/\/autodesignmagazine.com\/wp-content\/uploads\/2015\/12\/1912200703_Berman-300&#215;150.jpg&#8221; alt=&#8221;&#8221;][\/images]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[images picture_size=&#8221;fixed&#8221; hover_type=&#8221;none&#8221; autoplay=&#8221;no&#8221; columns=&#8221;5&#8243; column_spacing=&#8221;13&#8243; scroll_items=&#8221;&#8221; show_nav=&#8221;yes&#8221; mouse_scroll=&#8221;no&#8221; border=&#8221;yes&#8221; lightbox=&#8221;yes&#8221; class=&#8221;&#8221; id=&#8221;&#8221;][image link=&#8221;&#8221; linktarget=&#8221;_self&#8221; image=&#8221;http:\/\/autodesignmagazine.com\/wp-content\/uploads\/2015\/12\/1912200701_Berman-300&#215;150.jpg&#8221; alt=&#8221;&#8221;][image link=&#8221;&#8221; linktarget=&#8221;_self&#8221; image=&#8221;http:\/\/autodesignmagazine.com\/wp-content\/uploads\/2015\/12\/1912200702_Berman-300&#215;150.jpg&#8221; alt=&#8221;&#8221;][image link=&#8221;&#8221; linktarget=&#8221;_self&#8221; image=&#8221;http:\/\/autodesignmagazine.com\/wp-content\/uploads\/2015\/12\/1912200703_Berman-300&#215;150.jpg&#8221; alt=&#8221;&#8221;][\/images]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39,50],"tags":[],"class_list":["post-4690","post","type-post","status-publish","format-standard","hentry","category-archive","category-school-students-en"],"publishpress_future_action":{"enabled":false,"date":"2026-05-10 10:48:07","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/posts\/4690","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/comments?post=4690"}],"version-history":[{"count":0,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/posts\/4690\/revisions"}],"wp:attachment":[{"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/media?parent=4690"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/categories?post=4690"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/tags?post=4690"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}