Do you remember the 1980s, when the first thing they mentioned when launching a new car was its Cd?<\/p>\n
Achieving the lowest possible drag coefficient was something to boast about
\nand the figure was listed even before top speed and maximum power.<\/p>\n
Exactly the same thing is happening today with another parameter \u2013 this time CO2 emissions in grams per kilometre. As proof of this, Frankfurt this year provided the stage for a veritable contest between carmakers, with each trying to outdo the others with record breaking figures.<\/p>\n
All these efforts to improve the ecological performance of cars, however, have not been matched by a corresponding revolution in appearance. In spite of the fact that all prototypes today are inevitably hybrids, the car itself continues to look the same as it always has done.<\/p>\n
On top of this, design is now also called upon to convey the innovative technology within.<\/p>\n
But there is definitely innovation, and it is primarily focused on achieving one
\nfundamental goal – minimisation.<\/p>\n
The article continues in Auto & Design no. 167<\/strong><\/small><\/p>\n<\/div>[images picture_size=”fixed” hover_type=”none” autoplay=”no” columns=”5″ column_spacing=”13″ scroll_items=”” show_nav=”yes” mouse_scroll=”no” border=”yes” lightbox=”yes” class=”” id=””][image link=”” linktarget=”_self” image=”http:\/\/autodesignmagazine.com\/wp-content\/uploads\/2015\/12\/1912200701_Salone_Di_Francoforte-300×147.jpg” alt=””][image link=”” linktarget=”_self” image=”http:\/\/autodesignmagazine.com\/wp-content\/uploads\/2015\/12\/1912200702_Salone_Di_Francoforte-278×300.jpg” alt=””][image link=”” linktarget=”_self” image=”http:\/\/autodesignmagazine.com\/wp-content\/uploads\/2015\/12\/1912200703_Salone_Di_Francoforte-300×147.jpg” alt=””][\/images]<\/p>\n","protected":false},"excerpt":{"rendered":" [images picture_size=”fixed” hover_type=”none” autoplay=”no” columns=”5″ column_spacing=”13″ scroll_items=”” show_nav=”yes” mouse_scroll=”no” border=”yes” lightbox=”yes” class=”” id=””][image link=”” linktarget=”_self” image=”http:\/\/autodesignmagazine.com\/wp-content\/uploads\/2015\/12\/1912200701_Salone_Di_Francoforte-300×147.jpg” alt=””][image link=”” linktarget=”_self” image=”http:\/\/autodesignmagazine.com\/wp-content\/uploads\/2015\/12\/1912200702_Salone_Di_Francoforte-278×300.jpg” alt=””][image link=”” linktarget=”_self” image=”http:\/\/autodesignmagazine.com\/wp-content\/uploads\/2015\/12\/1912200703_Salone_Di_Francoforte-300×147.jpg” alt=””][\/images]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39,87],"tags":[],"class_list":["post-4704","post","type-post","status-publish","format-standard","hentry","category-archive","category-extra-en"],"publishpress_future_action":{"enabled":false,"date":"2026-05-24 00:11:29","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/posts\/4704","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/comments?post=4704"}],"version-history":[{"count":0,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/posts\/4704\/revisions"}],"wp:attachment":[{"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/media?parent=4704"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/categories?post=4704"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/autodesignmagazine.com\/en\/wp-json\/wp\/v2\/tags?post=4704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}