{"id":47331,"date":"2021-05-26T12:00:53","date_gmt":"2021-05-26T10:00:53","guid":{"rendered":"https:\/\/autodesignmagazine.com\/?p=47331"},"modified":"2021-05-26T12:03:14","modified_gmt":"2021-05-26T10:03:14","slug":"cupra-born-the-first-electric-video","status":"publish","type":"post","link":"https:\/\/autodesignmagazine.com\/en\/2021\/05\/cupra-born-the-first-electric-video\/","title":{"rendered":"CUPRA BORN, THE FIRST ELECTRIC (VIDEO)"},"content":{"rendered":"

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The first electric car from the Cupra brand has arrived. “Electric vehicles don’t have to be boring and the Born is proof of that. We have given the vehicle the combination of light and shadow that we find in Barcelona and that can be seen especially in the interior, through completely new materials and textures,” explains Jorge Diez, head of design at Cupra.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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Built on the Volkswagen Group’s Meb platform, the Cupra Born is a compact hatchback with an important stylistic character. The front end has a sporty feel to it and is characterised by a pointed nose and the absence of a central grille. At the sides are the headlamps with their typically Cupra sharp design. The profile is defined by a single rib that runs all the way to the rear where the full-width LED lights stand out.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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The Cupra design team dedicated to Colour&Trim and led by Francesca Sangalli used colours and materials (including fabric upholstery made from recycled plastic) that express the car’s sporty character to the maximum. “The result? An environment that is totally focused on driving pleasure”, explains Diez. The interior is designed to meet the needs of the digitised world. At the centre of the dashboard is the 12-inch floating touchscreen, slightly inclined to ensure the driver has an optimal view. The instrumentation is relayed by a 7-inch screen in front of the driver. The interior design features minimalist yet sporty styling with dedicated inserts, contrast stitching and supportive seats.<\/p>\n<\/div><\/div><\/div><\/div><\/div>